MediaPost Agency Daily Editions for May 2022
- MediaPost Agency Daily - Monday, May 16, 2022
- DPAA And Partners Unveil Plans For First Multinetwork DOOH Upfront
- Mother Hires Miller As President-Partner To Oversee NY, LA
- 'Godiva Is Chocolate' Campaign Positions Product As A Daily Indulgence
- Boston Ad Agency Colossus Merges With Design Studio A&Co
- Rapp Worldwide Taps Simpson For DE&I Role
- Study Finds Big Disconnect Between Ad Execs And Average American Commuters
- Edrington UK Appoints Wunderman Thompson As Global Digital Partner
- Live And In-Person, It's Upfront Week In The Era Of COVID
- Seattle Agency Media+ Adds New Clients As It Prepares For Future Expansion
- MediaPost Agency Daily - Friday, May 13, 2022
- Horizon Media Wins Kohl's Business As Retailer Ponders M&A Proposals
- Lincoln Project Channels Apple's 'Crazy Ones,' But Not In The Good Way
- One Of The World's First Media Agencies, Carat Touts Another First: A Chief Media Officer
- McGarrah Jessee Names Tim Roan As Chief Creative Officer
- Snap Names Advertising, W+K Veteran Colleen DeCourcy Chief Creative Officer
- A&G Wins CJP AOR Assignment
- Pod Digital Media Nabs Ad Rights To ESPAT TV
- adam&eveDDB Opens Berlin Office To Service Deutsche Telekom Win
- WeTransfer Identifies Top Emerging Creative Cities In The U.S.
- What Facebook's Move To Meta Reveals About Rebranding
- TBWA\NZ 'Hit Squad' Unit Launches
- MediaPost Agency Daily - Thursday, May 12, 2022
- EssenceMediacom Announces First Wave Of Global Leadership Appointments
- The Social Element Taps Cooksley As CEO, North America
- T-Mobile Invites Consumers To 'Whack An Internet Provider'
- Havas Group Starts Year Off With Double Digit Q1 Growth
- Coors Light Cools Miami With Chillboards
- Campaign Repositions Marmite Truffle As Upscale Item
- Levy Heads Client Management For Vault49
- UScellular Taps Harmelin For Brand Media, Ovative For Performance
- TikTok Forges Partnership With Foursquare For In-Store Visit Data
- Netflix Could Launch Ad-Supported Option By The End Of The Year: 'NY Times'
- @really Foolish In The Extreme
- Canadian Marketing Group No Fixed Address Backs Another Startup: Courage
- Important Considerations For Marketers Heading Into The 2022 Upfronts
- MediaPost Agency Daily - Wednesday, May 11, 2022
- Discover Puerto Rico's Wants Visitors To 'Live Boricua'
- NP Digital COO Talks About Explosive Growth, Agency Hires 125 In 3 Months
- Ad Vet Sgrizzi Joins NBCU As SVP, Client Partnerships
- McDonald's Aims To Spotlight Hispanic Voices
- Kantar Agrees To Sell Public Policy Advisory Unit Kantar Public
- NBCU Embraces 'That Metaverse Thing,' Touts It As A Commercial Innovation
- It's Time To Come Full Circle: Re-Commerce And The Circular Economy
- Ad Groups Support Reproductive Healthcare Benefits And Travel Budgets Necessary To Receive Them
- S&P Global Launches 'Seek & Prosper' Campaign
- Wolff Olins Beefs Up Global Design Team
- MediaPost Agency Daily - Tuesday, May 10, 2022
- WPP Tells U.S. Staffers Company Will Provide Them Abortion Benefits
- Kaydo Promoted To Lead Media Practice At Cramer-Krasselt
- 'Happier Place' Takes Gentle Approach To Mental-Health Awareness
- BBDO Pitch: 'World Works' With ServiceNow
- Podcast Ad Spending To Rise 47% To $2.1B This Year
- JumpCrew Adds COO, Chief People Officer Roles
- Vibrant Media Develops Custom Contextual Targeting Technique Using Search Data
- CMOs' Average Tenure Drops To Lowest In Decade
- Google Still Serves More Than Half Of UK Shopping Ads
- The 4 Types Of Everyday Influencers That Consumers Trust
- Sports Marketing Shop rEvolution Acquires Centigrade
- MediaPost Agency Daily - Monday, May 9, 2022
- Sorrell: Delay In S4 Capital Results "Unacceptable And Embarrassing"
- Stagwell Shares Surge As Company Reports Strong Q1 Growth
- Havas Media Group Becomes First Global Media Network To Offer Ethical Certification
- Wunderman Thompson Launches Cross-Channel Commerce Service
- LaBelle Tapped As Boosta, Inc.'s Chief Growth Officer
- Sinclair Tapped To Head Glow's Strategy, Extend Digital
- Meal Plan: Land O'Frost Promotes Affordable Options
- ANA, 4As, CIMM Probe Industry Transition To 'Multi-Currency' Marketplace
- Automotive National TV Spending Dips 14.4%
- 4A's Call For Transparency In Measurement Currency Methodologies
- Talent: Key To A Brighter, Ethical Future In Advertising
- GSD&M Creates Happy Forced Mother's Day Card
- David Droga Aims To Reform Agency Model
- MediaPost Agency Daily - Friday, May 6, 2022
- After Two Postponements, S4 Capital Sets Release Date For FY 2021 Results
- Ukraine 'Tourism' Campaign Promotes Rooms With A View To Travel-Starved Russians
- WPP Staffers To Get Creative, Tech Metaverse Training From Epic Games
- Andy Rohr Leads Current Global's Tech Practice
- Pearl Media Acquires LURE, Becomes Major OOH Player
- Osco Selects McCann New York As Marketing Agency
- 'Effective' CPMs Climb As Prime-Time Ad Spending Declines
- Musk A No-Show At Twitter NewFront, Calls For Content Advocacy Probe
- Upwork Campaign Urges Employers To Hire More Working Moms
- Colectivo Touts Special Brew Made Just For Moms
- MediaPost Agency Daily - Thursday, May 5, 2022
- Nurses Rock, But Don't Give Them A Pet Rock To Show Your Appreciation
- Ford Ad Takes Subtle Dig At Musk
- BBH Celebrates 40th With 'Diverse Voices' Film Competition
- Piccone Takes Over As Adform, Regional President, U.S.
- Erich & Kallman Debuts First Creative Campaign For Great Wolf Lodge
- Musk Says He'll Take Twitter Public Again, May Charge Businesses To Use It, Sidesteps Testifying in U.K.
- OAAA Forms 'Brand Council,' Will Advise, Shape, Beta Test Emerging Out-of-Home Media
- TikTok Unveils Contextual Ad Placement Option, Guarantees They Will Be Among Top 4% Of All Videos
- M&C Saatchi Posts Record Results As M&A Talks Continue
- MediaPost Agency Daily - Wednesday, May 4, 2022
- Publicis Groupe Acquires Profitero For Reported $200 million
- Ogilvy Veteran Crampsie Joins Viral Nation Marketing As President
- Costa To Lead Creative Strategy At Saatchi & Saatchi, Seattle
- Spectrum 'Pays It Forward' To Grow Multicultural, Women-Owned Businesses
- On Eve Of Twitter's NewFront, Coalition Calls On Advertisers To Back Musk Pledge
- CTV Will Command 36% Of Total Video Time Spent In 2022,18% Of Video Ad Dollars: IAB
- Ad Execs: CTV Biggest Beneficiary From Cookie/Mobile ID Fallout
- Live From New York: The Stagwell Annual Meeting In June
- MediaPost Agency Daily - Tuesday, May 3, 2022
- New Campaign Brings The War A Lot Closer To Home
- Obit: Pioneering Agency Digital Media Exec Sean Finnegan, Dead At 50
- New Now Campaign Focuses On What Good Health Feels Like
- Relief Mission: Midol Pushes 'Comfort Is Power' Theme
- Jay Appel Named First Chief Digital Officer For The Bloc
- Apple Reports Record Video Advertising, Services Subscriptions
- Brands Mark Cinco De Mayo With Hard Seltzers, Tequilas, New Mixes
- Amazon Introduces Virtual Product Placement, Plugs 'Freevee' At NewFronts
- Why Email Is Untapped Opportunity To Reach Gen Z
- Edgemesh Uses Technology, Ad Retargeting To Weed Out Fraudulent Activity
- In New Campaign, Tuft & Needle Pushes Sleep Wellness
- Publicis Groupe Annual Meeting Returns To Live Format
- Marketers Are Changing Their Budgets In Response To Privacy Changes
