Mobile Marketing Daily Editions for April 2017
- Mobile Marketing Daily - Friday, April 28, 2017
- Facebook Puts 'Freebooters' On Notice
- Google Parent Alphabet Q1 Revenue Surpasses $20B With Growth In Mobile Search
- Microsoft Q3 Earnings Beat Expectations, Boosted By Cloud Services
- Hertz Ties Search To Mobile Proximity Marketing
- Ad-Tech Product And Partnership News: Week Of April 24
- Digital Channels Kickstart Millennial Searches
- Publishers Work To Expand Influencer Footprint
- Most Teens Take Breaks From Social Media
- Baidu Integrates Video Ads On Android, Native On iOS For Mobile Apps
- Digital Voice Assistants Get Better At Assisting
- When Amazon Surpasses Google In Consumer Data
- Mobile-First Is No Longer A Term, It's An Ad Spend Fact
- Myriad Smart TV Opportunities Are Poised To Open Up
- PayPal Posts Strong Q1
- Mobile Marketing Daily - Thursday, April 27, 2017
- Mobile Tops Digital Ad Spend At $36 Billion
- Facebook Redoubles Efforts To Fight 'Information Operations'
- Twitter Adds 9M Users, Revenues Dip
- YogiTunes Offers Playlists To Help Users Relax
- Gannett's Q1 Print Ad Revs Dip, Digital Up
- Google Assistant Most Accurate, Cortana Closing Gap, Per Study
- Yandex Reports Increase In Earnings, Net Income Falls
- AppNexus Launches Multimedia Auction Technology, Video Ad Format
- Hertz Ties Search To Mobile Proximity Marketing
- Zeta Global Raises $140M To Power Its Marketing Cloud
- Mobile Ads Record Big Boost, Video Helps
- FTC's Ohlhausen Praises Plan To Reverse Net Neutrality Rules
- Do You Love Your Email? A Study From Adestra
- When Amazon Surpasses Google In Consumer Data
- Digital Channels Kickstart Millennial Searches
- Mobile-First Is No Longer A Term, It's An Ad Spend Fact
- Amazon Debuted Echo Look
- PayPal Posts Strong Q1
- Mobile Marketing Daily - Wednesday, April 26, 2017
- AT&T's AdWorks Unveils Media Lab, Touts Cross-Screen Addressable Advertising
- Facebook Touts Instagram's Growth
- Facebook Gears Up To Fight Fake News
- Google Maps Now Remembers Where You Parked
- IPG Mediabrands' Ansible Partners with Celtra On Mobile Creative
- Amazon Debuted Echo Look
- comScore Antes 'Table Stakes,' Provides Viewability Data Free
- First Choice: Email Leads In Personalization, Study Finds
- CMO Priorities Conflict With Delivering On Customer Experience
- Viewers Pay More Attention To Connected TV Ads, Study Finds
- Google Local Inventory Ads Begin To Have A Measurable Impact On Campaigns
- Programmatic TV Will Evolve More Slowly, Requires Testing
- Brands Gain New Respect for Social Media But Must Realize it Can Also Conceal
- More Than 90% Of Publishers Saw Native Ad Revenue Increase In Q1
- Smartphones Catching Up To PCs For Online Purchasing
- Search Contributes To Mobile Influence Of $1 Trillion In Retail Sales
- Mobile Ads Record Big Boost, Video Helps
- Apple To Cut Affiliate Commissions To 2.5%
- Developing More Eye-Catching Mobile-Friendly Campaigns
- Mobile Marketing Daily - Tuesday, April 25, 2017
- Influencers Set For $1B+ Payday On Instagram, Despite FTC Warning Bells
- Apple To Cut App Commissions
- Mobile CPCs On The Rise, Reach Highest Levels To Date In Q1
- TV Everywhere Via OTT Devices Rises
- Google: TV Inventory On DBM Provides Data-Driven Approach To Planning, Buying
- Hartford Funds Enlists Bloomberg Media For Custom Content
- Brand Safety Begins And Ends With Advertisers
- IoT Extends Reach Into The Travel Market
- Oxymoronically-Named 'We Are Unlimited' Hires New Chief Creative Officer
- When It Comes To Viewer Habits, Ad Folks Are The Stranger Things
- Twitter's Really Excited About New In-Stream Video Ads
- U.S. Game Sales Top $24B
- UK Ad Spend Tops GBP21bn, Despite Brexit Woes
- Mobile Marketing Daily - Monday, April 24, 2017
- 'NY Times' Finally Joins Snapchat Discover
- FTC Wants Instagram Influencers Transparent, Sponsorship Money To Double
- More Viewers Watch TV Cross-Platform, As TV Set Usage Drops
- TV Everywhere Via OTT Devices Rises
- U.S. Game Sales Top $24B
- AR Marketing Shifting, $13 Billion Ad Revenue Projected
- Cord-Cutters, 'Cord-Nevers' Differ In Viewing, Demographics, Pay TV Subs
- LA Agencies: Are You On This List of IDEA Awards Finalists?
- Kiwis Wearing Wearables; A Valuable Segment Template
- LinkedIn Tops 500M Registered Users
- Mobile Marketing Daily - Friday, April 21, 2017
- Samsung Sets Google Play Music As Default Player
- Google Home Solves Major Flaw For Advertisers
- Social Users Turn Away From 'Interruptive' Ads
- Accenture Hires UM, Buys Kunstmaan
- 'Forbes' Partners With Wibbitz To Produce AI-Inspired Video
- Ad-Tech Product And Partner News: Week Of April 17
- Oculus Taps 'USA Today' For VR Experience
- Google Display Ads Get Smarter
- Marketers Losing Millions From Slow-Loading Web Site Pages
- Mobile App Surge Is An Opportunity, But Not For The Reason You Think
- Top 4 Marketing AI Startups
- Verizon's Unlimited Data Plan Stems The Bleeding
- 'Micro App' Platform Maker Sapho Gets $14M
- Snap Buys Mobli Geofitler Patent
- Mobile Marketing Daily - Thursday, April 20, 2017
- Is Facebook Fumbling 'Fake News' Fight?
- Accenture Taps IPG's UM For 'Digital-, Mobile-First'
- 'Micro App' Platform Maker Sapho Gets $14M
- Google Plans Ad-Blocking Feature In Chrome Browser
- Mobile Offers Are Hot
- Microsoft Adds Phone Sign-In Feature
- Mobile Video Attention Quadruples -- Time To Ride The Wave?
- SITO Mobile Enhances Attribution Solution For Cross-Platform
- McDonald's Readies To Allow Smartphone Orders
- Will Vertical Video Challenge Horizontal Video For Mobile Ad Dominance?
- Oracle Acquires Moat, Boosts Data Cloud
- Freeform Rolls Out More On-Demand Content, Teams With Marvel For 2 Shows
- Google Reportedly Prepping Ad Blocker
- Mobile App Surge Is An Opportunity, But Not For The Reason You Think
- Google Gets Paid Through Knowledge Graph
- Flipboard Enables Video Ads
- Mobile Marketing Daily - Wednesday, April 19, 2017
- Smaller Gaming Apps Are Eating Market Leaders' Lunch
- Facebook Unveils AR App Platform, Envisions Transformed Future
- Facebook Goes Virtual, Debuts Spaces Chat Room
- Microsoft Adds Phone Sign-In Feature
- New Verizon Smartwatch Doesn't Need A Smartphone
- The Realities Of Virtual Reality At Retail
- NEW! Adobe Launches 'The Heist'
- Kargo Appoints Ed Carey To Lead U.S. Sales Team
- Yahoo Search Revs Jump, Display Dips, As Co. Approaches Verizon Takeover
- Neuro Study Confirms 'Second Screens' No. 1 Source Of Distraction For TV Viewers, Albeit With Some Upside
- Co-op Funds Move Online Reaching More Gen Z, Millennials
- Mobile Loyalty Programs Drive 62% Of Customers To Increase Store Visits
- Google Gets Paid Through Knowledge Graph
- Instagram On Android Adding 'Offline Mode'
- Mobile Marketing Daily - Tuesday, April 18, 2017
- Twitter's Really Excited About New In-Stream Video Ads
- Forecast: Nearly 80% Of U.S. Display Spending Will Be Programmatic
- Google Reaches Android Antitrust Settlement In Russia
- Facebook Live Gets Much Media Attention -- For All The Wrong Reasons
- Phone, Web, And Now Texting To Marketers
- Pandora Launches Brand Campaign, Makes Premium Available To All
- Uber Can't Shake False Advertising Claims
- Carhartt Takes On Spring Weather Challenge
- Android Overtakes Windows For The First Time
- Scrapping Net Neutrality Would Be 'Disaster,' FTC's McSweeny Says
- 'Infield Chatter' App Lets MLB Players Get Social
- Consumers Still Prefer Google, But Siri Has Her Fans
- AAA Testing Car-Sharing Service
- Mobile Marketing Daily - Monday, April 17, 2017
- Consumers Can Stomach Ads In News Feeds, Research Shows
- Google Sister Co. Verily Introduces Health Watch
- Uber Loses $3M, But Sustains Riders
- Trulia Spotlights Nightmare Neighborhoods For Spring Home Buyers
- Maserati Enlisted Facebook For Launch Challenges
- Study: Pre-Roll Ads Are Least Intrusive With Best Recall
- McDonald's Wants To Track Your Dining Habits
- Facebook's Instant Articles Fails To Live Up To Its Promise
- Form Follows Function: The DMA's New Cross-Device RFI
- Marketers Need Cohesion In Understanding Customer Journey
- Monitoring Social Media
