OMMA Today Editions for July 2015
- OMMA Today - Friday, July 17, 2015
- Nielsen Prepares To Address Voltair Radio Ratings Controversy
- Hulu May Debut Ad-Free Service
- Supercookies, Digital Fingerprinting Undermine Trust In Web, W3C Says
- Search In Google InBox Takes Backseat To Snooze
- Search Makes YouTube A More Valuable Media Property
- Has Technology Really Improved the Ad Business?
- Twitter Communication Chief Exits, Company Shifts Strategy
- Did Technology Save Us Or Destroy Us? A Story From The Near Future
- TubeMogul Plugs Into Placemedia's Programmatic TV Platform
- Seamless Delivers Its NY Business To BBH
- OMMA Today - Friday, July 17, 2015
- Nielsen Prepares To Address Voltair Radio Ratings Controversy
- Hulu May Debut Ad-Free Service
- Supercookies, Digital Fingerprinting Undermine Trust In Web, W3C Says
- Search In Google InBox Takes Backseat To Snooze
- Search Makes YouTube A More Valuable Media Property
- Twitter Communication Chief Exits, Company Shifts Strategy
- Did Technology Save Us Or Destroy Us? A Story From The Near Future
- TubeMogul Plugs Into Placemedia's Programmatic TV Platform
- Seamless Delivers Its NY Business To BBH
- OMMA Today - Thursday, July 16, 2015
- Facebook Tests 'Watch Later' Button, Doubles As DVR
- Marketers Betting On DMPs For A Programmatic Future
- Amazon Prime Day Seen Capturing Clicks From Google
- FCC's New Text Spam Rules Could Weigh Against Yahoo
- How Is Viewability Evolving? We've Seen This Before...
- Ignition Creative Expands Its Offering
- Maytag, DigitasLBi Clean Up With MLB
- Apple S-News-zzz?: Aggregated Media Is The New Bland
- OMMA Today - Wednesday, July 15, 2015
- Amazon Putting Pressure On Google Ads
- Google Unveils Mobile 'Buy' Button
- InMobi Launches Miip, Discovery Platform
- Periscope Traffic Tops 6M, Global Click Rates Flat
- Zeta Interactive Closes $125M Funding, Plans US, UK Growth
- More Americans Turns to Social Media for News -- Sort Of?
- Gannett Tweeks Gravity Ad Units For Mobile
- Pandora's Programmatic Offering Takes Lumps In OTR Global Report
- Campbell Ewald Wants To End #DroughtShaming
- OMMA Today - Tuesday, July 14, 2015
- OTT Platforms Could Hit $12B IN 2018, Netflix Will Dominate
- Tribune Content Agency Launches Cross-Channel Video Network
- Google's 'Right To Be Forgotten' Dilemma Growing
- Vindico Receives MRC Accreditation For Video Viewability
- Facebook Profits From Rise In Video Ads
- Facebook Creative Strategist Gomersall Leaves to Launch New Ad-Tech Venture
- Vice Programming To Run On Verizon Mobile Platform
- Days Of Future Fast: A Conversation With Havas' Tom Goodwin
- Nathan Phillips Is The New Chief Creative Officer at Narrative
- FCC Sued Over New Text-Spam Rules
- World Wide Web Consortium Unveils Do-Not-Track Standards
- Cox Media's Gamut Aims To Simplify Programmatic For Publishers
- OMMA Today - Monday, July 13, 2015
- Comcast To Launch Stream, Standalone Digital Service
- Analysts Raise Yellow Flag Ahead Of Google Earnings
- Sanders Slams Broadband Providers For Price Increases, Poor Service
- Meredith Acquires Grocery Server For Local Digital Ad Targeting
- Gartner's Falling PC Estimates Confirm Rise In Mobile Search, Programmatic
- Viewability + Fraud = You're Wasting A Lot Of Money
- Google Capital Leads $100 Million Round In Cybersecurity Firm CrowdStrike
- The Best Digital Experiences at Comic-Con '15
- GSK Launches $1Billion-Plus Global Media Review
- OMMA Today - Friday, July 10, 2015
- Study Finds Global Content Marketing Exploding At Double-Digit Rate
- Content Marketing And Its Influence On SEO
- Consumers To Brands: I Love You, But You Don't Know Me
- Twitter Refines Vine Navigation
- SITO Mobile Buys Hipcricket's Ad Biz
- Marketers Need To Improve Ad Interaction With Mobile Gamers
- Why Digital Advertising Is Anything But 'Creative'
- Gartner's Falling PC Estimates Confirm Rise In Mobile Search, Programmatic
- NEW! Partnership For Drug-Free Kids Launches Emoji Campaign Only Teens Can Decipher
- Audible, Firstborn Bring Stories To Life With Social Media Campaign
- IoT at Retail: Up to $1 Trillion Impact
- IBM Sees The Next Phase Of Search
- OMMA Today - Thursday, July 9, 2015
- Zealot Networks Acquires Social Publisher ViralNova For $100 Million
- Content Marketing Sees Solid Growth, B2C Marketing On Upswing
- Facebook Revamps CPC Metrics To Help Advertisers
- Microsoft Pressures Bing To Sharpen Its Focus
- Facebook Tweaks Friends And Page Postings, Publishers Could See Lower Reach
- Ad Placement, Creative In Apps Key To Higher CTR
- Pennzoil Partners With Live Nation For Concerts And Digital 'Backseat Pass'
- Is Facebook The Holy Grail Of Political Advertising?
- Google Critic Pushes To Create 'Right To Be Forgotten' In U.S.
- Google Regains Market Share Losses From Yahoo-Bing
- Google-Twitter Deal Fails To Index Most Brand Tweets In Search Results
- OMMA Today - Wednesday, July 8, 2015
- Microsoft Cuts 7,800 Jobs, Revamps Strategy
- Ad Confidence Dips, Remains Near Historic High, Especially Digital
- TV Streaming Rises As Digital Usage Increases
- iHeartMedia Brings Streaming Radio To AT&T U-verse
- Autoplay Is Here To Stay: 3 Ways Advertisers Can Refine Their Video Strategy
- Facebook Lets You Float Videos
- Visual Search Engine To Serve Ads Based On Images, Not Keywords
- Mobile Throws A Wrench In Viewability, MRC's Latest Test Finds
- AerServ Taps BidSwitch To Launch Mobile Video Exchange; MediaMath Plugs In
- New Data Breach Bill Covers Photos, Geolocation Data, Other 'Sensitive' Information
- OMMA Today - Tuesday, July 7, 2015
- Time Inc. Launches New Auto Site, Acquires Experiential, Sports Companies
- Facebook Touts Ad Tool Innovation
- 65% of Millennials Don't Purchase by Mobile
- Google's Web Framework Will Make Pages Look Like Android Apps
- NetAdge Taps Adsquare For Mobile Audience Data
- ESports - Rated 'E' For Everyone
- Ebay, Amazon Most Visible Google Search Advertisers
- Mobile Makes Steady Gains In UK, Accounts For 48% Of All Traffic
- Live Nation Rolls Out Programmatic Platform, Audience-Targeting Offering
