• by Steve McClellan  @mp_mcclellan, July 16, 2015

Playa Vista, CA-based content marketing shop Ignition Creative has expanded its offering to include units devoted to media buying, brand advertising and integrated marketing. The expansion is part of the agency’s plan to become a full-service advertising and marketing firm. 

The agency, with a team of 275 writers, strategists and other talent, is focused on the entertainment industry and has created campaigns for companies including Paramount Pictures, Sony Entertainment, Turner Network Television, Universal Pictures, The Walt Disney Company and 20th Century Fox. It’s also crafted campaigns for some non-entertainment clients such as toy marketer Mattel and Dodge. 

“The cornerstone of our agency is deeply rooted in entertainment and the industry’s demand for quick and inventive content creation,” said Martin Kistler, Ignition’s CEO and Chief Creative Officer. "Coupled with our expanded branding and media expertise, Ignition Creative’s diversified capabilities exemplify our objective to grow and advance a scope of services that best suit our clients' transforming needs.” 

In addition to its Playa Vista headquarters, Ignition has a London office.