Search & Performance Marketing Daily Editions for February 2015
Search & Performance Marketing Daily - Friday, Feb. 13, 2015
Love Is In The Air. It Tastes Like Kisses
Google, Mattel Bring Virtual Reality To View-Master
With Branded Content, Programmatic On The Rise, Multichannel Networks May Face Uncertain Future
Internet Service Providers, Web Retailers Back Google Against Miss. AG Hood
Pinterest Removes Affiliate Links To Enhance Experience
Digital Engagement Index
Google Questioned On Customer Privacy Practices
Don't Hate On Valentine's Day: Relationship Marketing in 2015
Obsolete Technology Makes Non-readable Photos, Files
The Belief Behind How Consumers Make Decisions And The Guilt Behind Them
Google VP Expresses Concern Over Documented Culture as Formats Change
Obama To Urge Sharing Of Cybersecurity Threats
Behemoth Beaconing: Groupon, Facebook, Shazam
An International Love Story: Mobile And The Millennial Mom
Who's Winning Valentine's On Social? Lego, Of Course!
Ten Years Of Watching The YouTube Elephant
Search & Performance Marketing Daily - Thursday, Feb. 12, 2015
Telmetrics Integrates Call Data With DoubleClick Search
Seven Ways To Improve Audience Targeting
The Valentine's Day Gift Exchange
Facebook Starts Showing Relevance Scores
AutoWeb Gets Creative With adMarketplace Search Ads
Native Advertising Is The Future, But It Means Nothing
Magnetic Moves Into Germany, Appoints Country Manager
Samsung's Smart TV Privacy Policy Draws Questions On Capitol Hill
Conductor Secures $27 Million In Funding
Baidu Revenue Falls Short Of Street's Expectations
Research Data Needed To Understand Target Market
WPP To Acquire 'Substantial' Stake In comScore: Develop Cross-Media Audience, Campaign Measurement
YouTube Working On "Radio" Feature
Pinterest Teams With Apple, Lets Users Pin Apps
It's A Mobile World
Microsoft Buying Digital Pen Maker N-trig
Multiple Agencies Tap Placed To Link Digital Ads, Physical Sales
What My 15-Year-Old Webmail Account Says About Today's Email Marketers
Honda Goes To Greendale With 'Community' Sponsorship
Digital Engagement Index
3 Ways Car Makers Can Engage Younger Millennials
Beaconing at Bonnaroo & the Lessons Learned
Facebook Gives Us Life After Death
Search & Performance Marketing Daily - Wednesday, Feb. 11, 2015
Apple Worth More Than $700 Billion - Builds Solar Farm, Hires Search Experts
Google Loses Key Search Scientist
When It Comes To Search, Is Purple The New Black?
App Search Engine Quixey On Verge Of Closing $60M Funding Round
Taptica's Programmatic Platform Will Analyze Cost Per Action
Alibaba Invests $590 Million More on Mobile
Beacons & Meeting Consumer Needs
The Rise of Native Ad Exchanges
How Search Professionals Must Write With Authority
Mobile Video On Track For Three-Quarters of Traffic
Viewability Perfection Expectation Is Enemy Of The Good, IAB Confab Suggests
Got The Munchies? Yelp Is On The Way With Acquisition of Eat24
The Two Dimensions Of Data
New Services Offer Location-Based Product Alerts
Wells Fargo Launches Media Review
Digital Engagement Index
AOL's Ad Tech Unit Accounts For Nearly Half Of Q4 Revenue
Time Inc., MediaMath Partnership Brings Programmatic To Print, Enhances Audience Targeting
Edmunds.com Goes Programmatic, Giving Non-Auto Brands More Ad Opportunities
Search & Performance Marketing Daily - Tuesday, Feb. 10, 2015
Yelp Acquires Eat24, Mobile Driving Searches, Transactions
How To Rethink SEO
Ecommerce Traffic Dips 30% Super Bowl Sunday, Per One Report
Google Adds Cross-Checked Medical Information In Knowledge Graph
Google Increasingly Answers Search Queries
StatSocial Names The Top 100 Social Media Power Influencers For 2015
Google Maps At 10 Years Old
Yieldex Releases Viewable Ad Forecast Tool
Valentine's Keywords Not Important On That Special Day
Partnership Between Facebook, Merkle Expected, Strengthens CRM
What Data, Search Tell Us About Ourselves
Mediaocean Integrates With Facebook's Atlas, Enables Access To 'Cookie-Less' Ad Serving Data
Facebook Expands 'For Sale' Groups Ecommerce
Has Google Been Tweaking Again?
Facebook Moves Internet.org Into India
Verizon, Turn Sued Over Tracking Technology
Can A Public Company Keep A Start-Up Attitude?
Sideswipes: Data, The Way You Know It, Is Dead
The Music Industry is Just Fine: Q&A With Jeremy Kagan
Risking Business: Agencies That Are 'Pushy'
Syfy Plays With The Lights: Syncs Internet Of Things To TV Experience
Search & Performance Marketing Daily - Monday, Feb. 9, 2015
Ad Agency Uses Social Keywords From StatSocial To Target Paid Search, SEO
Oban Plants U.S. Stake Helping Brands Capitalize On Trillion-Dollar International Market
One Screen Does Not Fit All: Even Millennials Shop On The Desktop
IAB Appoints WPP's David Moore To Chairman Of Newly Formed Tech Lab
Watchdogs Seek FTC Scrutiny Of 'Big Data' Consolidation
Ask.fm, Google, Facebook, Microsoft, Yahoo Participate In Safer Internet Day
Brands, Retailers Moving to Next Phase of Beacons
Google Acquires Odysee, Team Joins Google+
The CEO Is The New CMO
AdTruth Unveils Cross-Device Targeting Platform; Pairs Device ID With Deterministic Data
The Music Industry is Just Fine: Q&A With Jeremy Kagan
Digital Engagement Index
How To Rethink SEO
How To Identify Individuals From Anonymous Data
18 Search Trends For 2015
Google Advisers And EU Officials Disagree On 'Right To Be Forgotten' Limits
Search & Performance Marketing Daily - Friday, Feb. 6, 2015
Google To Announce Mattel Deal; Acquires Kid App Developer Launchpad Toys
Google Resets Glass
Using Rel-Canonicals And Structuring Links
Twitter Becomes Search-able (Again)
How Non-Traditional Brands Can Capitalize On Valentine's Day Giving
Non-Human Traffic Not Rampant, Finds comScore, But It Still Plays A Role
Marin Acquires SocialMoov, Injects Social DNA Into Search
Panel instructs Google To Limit "Right To Be Forgotten" Search Policy
MoPub Gives Twitter $24M In Q4, Still About 5% Of Overall Revenue
Wells Fargo Bets On 'Total Market Approach' Threading Messages Through Multiple Cultures
Email Encryption Software Inventor Raises Cash to Continue Project
Looking For Apple To Solve The 'TV Experience Sucks' Problem
Nielsen Will Start Measuring Tweets Per Impression
Cut Though The Noise: Big Data Applied to Search Marketing
LinkedIn Credits Mobile, Talent Solutions Products For Solid Earnings
Mobile App Developer, Ecommerce Salaries For 2015
Search & Performance Marketing Daily - Thursday, Feb. 5, 2015
Twitter Looks To Index Tweets In Google Search Results
AgilOne Becomes Predictive Marketing Cloud
The ROI of Resolutions: What if Every Tweet Were An Opportunity?
Unilever's ART Launch To Craft Better Marketing Messages For Men
Cut Though The Noise: Big Data Applied to Search Marketing
FCC Chairman Unveils Plan To Declare Broadband A Utility, Apply Neutrality Rules To Mobile
The Power Of Location Is In Sharpening The Marketing Mix
Super Bowl-Focused Social-Media Marketing May Usurp In-Game Advertisers
Twitter 'Sucks' At Dealing With Trolls, CEO Admits
Jack Black Is A Not-So-Secret Journey Fan
Mobile Network Speeds, Programmatic, And Why Marketers Need To Know
Millennials Spend More Time With Mobile, Impacts TV Time
Non-Human Traffic Not Rampant, Finds comScore, But It Still Plays A Role
Using Data To Empower Your Customers
Should You Eliminate Your Digital Footprint? Anthem Healthcare Hacked
Android Users Warned Of Rogue Adware
Marketers Move to Mobile for Car Shoppers
Swatch Readying Smartwatch
Search & Performance Marketing Daily - Wednesday, Feb. 4, 2015
Bing Ads Dive Into Native, Remarketing, Mobile App Extensions
The ROI of Resolutions: What if Every Tweet Were An Opportunity?
Wix Scores No. 1 In SEO By Integrating Super Bowl TV Campaign
Yahoo Cutting Small Business Unit Loose
Google, Facebook & Twitter Among Companies Excluded From Australian Data Retention Law
Mobile Network Speeds, Programmatic, And Why Marketers Need To Know
Wix Super Bowl Blitz Spans Search, Display, TV, Social - Worth More Than $4.5M Spent
Mobile Seen As Increasingly Important for Luxury Brands
Digital Rights Groups Side With Google In Fight With Miss. AG
500 Million Purchases And Counting! How Global Brands Make It To The Top
Realogy Puts $115 Million Media Assignment In Play
TripAdvisor Buys a Mobile App Company
Giving Super Bowl Ads a Second Life Online
Twitter Helps Business Promote Tweets, Enhance Campaigns
The New Look Of Yahoo's Exchange
Will Facebook Jump The Shark?
Digital Engagement Index
Higher Demand for Browser Payment Systems Expected
Consumers Use Digital Pricing Tools For More Than Pricing
Search & Performance Marketing Daily - Tuesday, Feb. 3, 2015
Amazon Opens Physical Store, Amazon@Purdue, More To Come
Google Blocks 524 Million 'Bad Ads' From Serving Up In 2014
Sideswipes: How To Get Yourself To Care More About Privacy
Google Could Compete With Uber Using Driverless Cars, DoT Looks At Road Map For Future
Mobile Devices Can Affect Teen Sleep, Toddler Development
Alibaba.com Forms Partnership With Lending Club For U.S. Buyers From China's Merchants
Viewability On Networks, Exchanges Sees Marginal Uptick, Still Under 50%
Orabrush Spins Off Video Marketing Co. Molio With $3 Million In Funding
Twitter To Expand Promoted Tweets, Pressured To Up ROI
Spotting The Trendspotting Lists
Digital Engagement Index
3Q Digital Hires VP Of Mobile Strategy
88% of Retailers Look to Mobile to Drive Shoppers to Stores
Consumers 'Blind' To Branded Content on Social Media
Selifie-Loving Millennials Give Charities A Boost
Land Rover Marketing Director Says Augmented Reality Crucial In Future Launches
Retailers Add MasterCard Digital Wallet
Foursquare Losing Another Top Exec
Twitter's "Instant Timeline" Getting Good Reviews
Search & Performance Marketing Daily - Monday, Feb. 2, 2015
Fiat, Nissan Lose The Message In Super Bowl Ads
Yahoo Continues To Take Search Market Share, Google Declines
More Than Five Universal Audit Steps
Top Search Trends This Year
Marin Inks Deals With Mobile Exchanges MoPub, Nexage For Cross-Channel Ad Targeting
Apple, Facebook, Google Lack In Social Media Use
When It Comes To Apps, Target Your Partners, Not Just Consumers
Verizon Promises To Let Customers Avoid Tracking Program
The Future Of Google SEO Without A Familiar Voice
Don't Make Me Cry Again: The Sensitive And Preachy Bowl Of 2015
Second-By-Second Data Shows Wix, Victoria Secret Most Viewed Super Bowl Ads
Google Must Review Privacy Policy And Communicate Better Over Its Data Use
Super Bowl XLIX Competes For Views Online And Offline
XLIX One Of Least Cluttered Recent Super Bowls, Fewer Hashtags Too
Unmetric's 'Event Pulse' Keeps Tabs On Real-Time Marketing
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