Prime placement in the organic search results on engines became key to reaching viewers before, during and after the Super Bowl. Wix created an optimized landing page not only for … Read the whole story
Microsoft Bing Ads will begin testing native ads on MSN.com, with plans to extend the advantage onto other platforms. Initial testing will begin in … Read the whole story
Any day trader on Wall Street will tell you that the worst time to buy something is when everyone else is buying it. Brands … Read the whole story
Israel-based Wix blew away stats during its $4.5 million 30-second Super Bowl campaign, integrating broadcast television, search, social and display media into the mix. … Read the whole story
Cisco Systems released its Visual Networking Index and Global Mobile Data Traffic Forecast Tuesday with several predictions and growth trends that marketers planning mobile … Read the whole story
A high-profile court battle now underway between Mississippi Attorney General Jim Hood and Google could affect the free speech rights of all Web users, … Read the whole story
Five hundred million purchases and counting. According to the 2014 Brand Footprint, that's what it takes to be recognized as one of the top … Read the whole story
Sources say the realty giant has issued an RFP for its media assignment, although a company rep declined to confirm or deny that a … Read the whole story
Now that the smoke has cleared - for everyone except Pete Carroll - many Super Bowl ads are having a second life online as … Read the whole story
Twitter just made it easier for small and medium-sized businesses to promote Tweets that have already resonated well with their existing followers. Selected tweets … Read the whole story
In a recent debate on whether Facebook is a better or worse bet for marketers this year, I said worse -- much worse. The … Read the whole story
The Digital Engagement Index tracked its first decline in a week, after reaching an all-time high on Monday, February 2nd. Over the past three … Read the whole story
The study finds that among new-vehicle shoppers who are "delighted" with their OEM Web site experience, 64% said they are more likely to test-drive … Read the whole story