- NAD Says Wal-Mart's Savings Claims Are Misleading
Around the Net In Brand Marketing, Thom Forbes - Monday, March 31, 2008
Wal-Mart ads that imply that the retailer saves the average family th ...
- JCPenney Slashes Sales Estimates
Marketing Daily, - Monday, March 31, 2008
Looks like it takes a little more than an Alison Krauss/Robert Pla ...
- Credit Cards Now Loyalty Cards
MediaDailyNews, Erik Sass - Monday, March 31, 2008
Starting this week, consumers will be able to make their credit car ...
- Walgreens To Sell Its Own Line Of Comfy Clothes
Marketing Daily, - Friday, March 28, 2008
It's hard to argue with $7 pajamas. Walgreens, proving that it c ...
- Payless Offers Dexter Branded Footwear Exclusively
Marketing Daily, - Friday, March 28, 2008
Dexter is the latest addition to Payless ShoeSource's expanding portfolio, a strate ...
- Wal-Mart, Kroger Winning The Grocery Price War
Marketing Daily, Sarah Mahoney - Friday, March 28, 2008
[Retail] Consumers are filling their carts with more store brands and priva ...
- Amway Taking Back Its Name In Multimillion-Dollar Campaign
Marketing Daily, Karl Greenberg - Friday, March 28, 2008
[Retail] "Nobody is turning around and saying these products suck," says Bra ...
- American Apparel Selects Lyris For E-mail
Online Media Daily, - Friday, March 28, 2008
American Apparel has selected Lyris ListManager as its e-mail marketing program. T ...
- Carlos Santana Appears In Macy's Campaign Ad
Marketing Daily, - Thursday, March 27, 2008
The music legend joins singer Mariah Carey in a 30-second spot th ...
- True Religion Brand Puts $2M Into Awareness Campaign
Marketing Daily, Nina Lentini - Thursday, March 27, 2008
[Retail] The effort is the company's first significant marketing investment, according ...
- Macy's Tries On Some Green: Is Apparel The Next Eco Oasis?
Marketing Daily, Sarah Mahoney - Wednesday, March 26, 2008
[Retail] The effort may go over well with consumers for two reason ...
- Perry Ellis International, Revman Ink Licensing Deal
Marketing Daily, - Tuesday, March 25, 2008
Revman International Inc. will design, manufacture, and distribute a collection of b ...
- Saks Adds Streaming Video, Vaults Online Catalog To Next Level
Marketing Daily, Sarah Mahoney - Tuesday, March 25, 2008
[Retail] The test focuses on Saks' three best-selling departments: Contemporary ready-to-wear, handbag ...
- Tiffany Finds That Diamonds Still Sparkle In Down Times
Marketing Daily, Sarah Mahoney - Tuesday, March 25, 2008
[Retail] Some luxury-goods experts expect that jewelry sales for companies like Tiffa ...
- Study: Savvy Shoppers Up The Retail Ante
Online Media Daily, Gavin O'Malley - Tuesday, March 25, 2008
Manufacturers and e-tailers must be prepared for confident and educated buyers w ...
- Saks Adds Streaming Video, Vaults Online Catalog To Next Level
Online Media Daily, Sarah Mahoney - Tuesday, March 25, 2008
[Video] Saks Fifth Avenue is stepping up its Web game, launching ...
- New Balance's New Bag: The Angst Of Running
Marketing Daily, Sarah Mahoney - Monday, March 24, 2008
[Retail] With the ambitious goal of doubling its $1.63 billion in sal ...
- Wal-Mart's Milk Now Comes From Non-rbST Cows
Marketing Daily, - Monday, March 24, 2008
Great Value milk is being sourced only from cows that have n ...
- Disney Wants To Get Back Stores It Sold
Around the Net In Brand Marketing, Thom Forbes - Friday, March 21, 2008
Walt Disney is talking to Children's Place Retail Stores about reacquiring abo ...
- Super-Early Easter Dampens Spending, NRF Finds
Marketing Daily, Sarah Mahoney - Friday, March 21, 2008
[Retail] Sunday's holiday hasn't been this early since 1913, which means th ...
- Borders Seeks Buyer: Can Bookstores Catch A Break?
Marketing Daily, Sarah Mahoney - Friday, March 21, 2008
[Retail] As the big chains show uncertainty ahead, there is continued spa ...
- Aéropostale Targets Teens Via Coremetrics
Online Media Daily, - Friday, March 21, 2008
Aéropostale, Inc has selected Coremetrics to centralize its online analytics and marketi ...
- Guess's Profits Soar, Retail Rollout Ahead
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 20, 2008
...
- Best Buy Hands Out $10 Million In HD-DVD Booby Prizes
Marketing Daily, - Thursday, March 20, 2008
In an effort to soothe consumers stranded by the triumph of Blu-r ...
- Identity Thieves Also Steal Brand Equity
Marketing Daily, Sarah Mahoney - Thursday, March 20, 2008
[Retail] "These thefts zap trust," says Ken Banks, of KAB Consulting, ...
- GameStop's Sales Way Up
Marketing Daily, - Wednesday, March 19, 2008
Looks like video-gamers don't pay much attention to bad economic news. GameSt ...
- Avon Links With Marimekko To Launch Collection
Marketing Daily, - Wednesday, March 19, 2008
The Finnish textile and clothing design company will license its Unikko patte ...
- Greener By The Minute, New Wal-Mart Prototype Raises Bar
Marketing Daily, Sarah Mahoney - Wednesday, March 19, 2008
[Retail] "Wal-Mart is an aggressive cost-cutter, and once it realized there we ...
- Liz Claiborne Ends Strategic Review
Around the Net In Brand Marketing, Thom Forbes - Monday, March 17, 2008
...
- Sears Rethinks Marketing Amid Revenue Decline
Around the Net In Brand Marketing, Thom Forbes - Monday, March 17, 2008
...