"Nobody wants to see ads anymore -- they want cat videos," says one oh-so-serious spokesperson for "Catvertising," a fake agency specializing in what it predicts will make up 90% of Web content by 2016. The spokesperson is captured on what seems to be a promotional YouTube video for said agency, but is really the work of John St., a Toronto-based agency. Since its debut on Youtube last week, the video has "racked up more than 300,000 views. That's a lot of eyes seeing John St.'s work, and probably appreciating its humor," writes Karlee Weinmann.

Ratings above all seems to be the mantra at the Hollywood Foreign Press Association, which announced that Ricky Gervais -- who famously made many famous people nervous with some over-the-top jokes at last year’s Golden Globes -- will again be hosting. The controversy could help attract more viewers. Meanwhile, a Gervais tweet provided a sample of his edgy tone: "Just told Billy Crystal he'd better not use any of my holocaust or pedophile material at The Oscars. He agreed (true)."

Eight major newspaper publishers -- including Hearst, the Washington Post Co. and Gannett -- are teaming up to create a digital shopping platform called Find n Save. The group will launch its online ad products, from coupons to daily deals to circulars, in the 200-plus newspapers its members own, including the Miami Herald.

How can magazine publishers make more money these days? If you're Condé Nast,you look at remonetizing your art archives, which include some historic and iconic images (think of the famous Saul Steinberg New Yorker cover satirizing a New Yorker's view of the world, Vogue photos of long-ago fashions, etc.). The publisher is "relaunching its online image archives store in partnership with online prints and posters retailer Art.com," writes David Kaplan. "The new store ... is much more like a digital catalog than the previous version." If you're Wenner Media, which publishes Men's Journal, you consider going retail all the …

Sports Illustrated is developing a five-part documetary series set to air on Time Warner corporate sibling HBO in 2013. "Sports in America" will "examine national character through the lens of sports," writes Lucia Moses. The series will also spawn complementary magazine features, as well as social media features on HBO and SI websites.

Touching down on U.S. newsstands Dec. 13: NFL Magazine, a new print monthly that "promises insider perspective" as the official journal of the National Football League, writes John Ourand. Individual issues will cost $5, and annual subscriptions $19.90.  The editor is NFL Publishing's Jim Buckley, with such contributors as  CBS studio analyst Boomer Esiason and NFL reporter Andrea Kremer. 

The Village Voice is suing Time Out New York for using the phrase "Best of New York," which is allegedly trademarked by the Voice. We're not the only ones who think this lawsuit is ridiculous, especially considering the Voice's demands if it wins: its publisher "wants the magazine to hand over its profits and for the court to grant an order directing Time Out New York to 'recall and destroy or surrender' the offending magazines," writes Jeff Roberts. How low can a once-proud franchise, beacon of liberal politics and investigative journalism, go?

Rollout of AT&T's U-verse TV and Internet services in San Francisco was legally blocked when a local judge halted installation of U-verse utility boxes pending review of their environmental impact. It's likely only a temporary setback for the teleco, which has tracked good subscriber growth in the third quarter, reports Steve Donohue.

Boxee, already doing its part to encourage cable subscribers to use its own broadband box instead, is premiering a feature in January that "will let users pull out the cable cord and plug a USB device into their cable box, giving them access to broadcast TV channels... for free," writes David Kaplan.

It won’t have the impact of Oprah’s farewell, of course, but this Friday will mark Regis Philbin’s last syndicated outing on “Live with Regis and Kelly.”  By last night, Google had already found some 125 recent news articles about Regis’s retirement, and we couldn’t look at them all.  So we’ll be spending this week reading (but alas, not sharing) Verne Gay’s series saluting “The King.”  In Part 1, he travels way back over 40 years to Reege’s days as a sidekick to late-night host Joey Bishop, including a rare video clip.