Adweek
Wenner Media's Men's Journal is revamping its site to focus on product reviews and advice, and original content rather than simply repackaging its print version. “The core of the website is going to be recommending the best things to do, the best things to see, and the best things to experience for men," is the quote here from Bill Crandall, Wenner's head of digital content. Strategists are still discussing whether, and how, e-commerce will also be a part of operations.
New York Times
Glamour is among the mags unveiling redesigns for its March issue. The bullet points here are: yellow instead of red on the cover ("happy," "fun,"); more first-person stories; fashion with (god help us) "a heavier focus on celebrities," (to be more like InStyle?); and less sex (to stop copying Cosmo?).
Folio
Time Inc. is set to close MAGHOUND, dubbed the "Netflix of the magazine industry" early in 2012, the fourth year of its operation. Using MAGHOUND, consumers could buy multiple titles from various publishers each month at discount prices without having to subscribe to any single publication. Despite its demise, the service is credited "for the technology that allows authentication on [Time Inc.'s] tablet editions," writes Stefanie Bothelo.
Poynter
"The Daily may have suffered more from overinflated expectations than from the publication’s own execution," writes Jeff Sonderman in this look at the iPad pub's fate a year after it first launched. So while Robert Murdoch projected success "when we are selling millions" and the company said it would break even at 500,000 subscribers, after a year the pub has roughly 100,000 subscribers. "In January, an executive acknowledged that The Daily
may have launched a bit early in an immature tablet market, and financial success may take longer than expected," writes Sonderman. "Which is fine, as long as News …
Philadelphia Inquirer
"Comcast Corp. is ready to take on the planet," after many years of buying up cable companies and last year's acquisition of major media company NBC Universal, according to Bob Fernandez' interview with Comcast CEO Brian Roberts. The company's global strategy "won't come in the traditional Comcast way, through the acquisition of hard-line cable-TV systems," but through licensing entertainment content overseas, writes Fernandez. According to an analyst, "the key question is how much of NBCU's original content can be exported and dubbed to a foreign language at a minimal cost for a high-margin return."
Politico
Michael Wolff, most recently Adweek editor, has joined The Guardian, "where he will be covering media, publishing and politics for the British paper's expanding U.S. operation in New York," writes Dylan Byers.
Women's Wear Daily
“It’s a very daring thing to do," says Harper's Bazaar Editor in Chief Glenda Bailey of the Gwyneth Paltrow photo on the March issue. Bailey means that you don't see the famous face, rather than the fact that the actress is baring her pubic bone -- perhaps a "daring" first as well? Most of the elements of the mag's redesign are graphic and cosmetic. Bailey seems most excited about the use of a new type font. Amy Wicks, who reported this story of Bailey uneveiling the resdesign, has a deadpan, seemingly comic voice when writing about Bazaar's content: "Another …
Women's Wear Daily
Two years ago, food magazines were seen as a stable arena while the rest of the biz was going to hell. Things have changed; "almost every food magazine took a hit in 2011," and "food and food product advertising in magazines dropped 17 percent in 2011, a larger decline than any other advertising group," writes John Kolbin. The exceptions to this dismal picture are Food Network magazine and Bon Appétit, with the latter fighting food companies' belt tightening by targeting luxury and lifestyle advertisers. Kolbin provides further analysis in a well-done piece.
Mediabistro
The Wall Street Journal is launching a dedicated YouTube channel featuring on-demand content from the company's stock of video programming -- including the Live app, with up to four hours per business day of live content, and such shows as "Markets Hub" and "News Hub." Also new is the daily lifestyle show "Off Duty," with features on nonbusiness subjects ranging from culture to fashion.
Folio
Hearst and Condé Nast are leaving the magazine distribution business, selling Comag Marketing Group, the magazine distribution company they owned jointly, to the Jim Pattison Group for an undisclosed sum. The deal "is being positioned as an effort to heal a newsstand supply chain that's long been fraught with competing interests and inefficiencies," writes Bill Mickey.
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