Partnering with Nielsen and Arbitron, CNN has developed a new metric product, CNN All-Screen, to measure out-of-home and cross-platform viewing of the cable network, writes Sam Thielman. "It's a strategy CNN needs to work; traditional linear cable ratings have always given the network’s footprint short shrift, and it wants to sell every measurable viewer."

Nielsen is seeking buyers for its Nielsen Expositions division, "which organizes trade shows in industries including sports and health care, to focus on its core audience measurement business," according to sources cited by Serena Saitto. The trade-show unit currently represents 3.3% of the company's total revenue.

City guide app developer MyCityWay "is teaming up with the New York Daily News—its first U.S. publishing partner—on a new app that will integrate the newspaper’s expansive local coverage," writes Emma Bazilian. Among the app's features: "[I]n addition to Daily News stories, users will also be able to find the closest WiFi hotspot, sign up for the most popular local deals, or browse a selection Instagram photos taken nearby."

The 4A's and the ANA will assemble "a task force that will create a set of guidelines and best practices for shared responsibility" between agencies and advertisers for payment of settlements in "patent troll" lawsuits, writes 4 A's President and CEO Nancy Hill. Agencies sometimes "shoulder the economic burden" in these suits, says Hill. "By our estimates, the cost for agencies to defend and settle with patent trolls exceeds $10 million per annum."

New York magazine's Vulture is now the site of a March Madness-type contest, the Sitcom Smackdown, which aims to name the best sitcom of the past 30 years as decided by various critics each comparing two shows. While all signs seem to point to the probably inevitable "Cheers" vs. "Seinfeld" final throwdown, along the way we've been treated to some very good analysis of what makes a particular show a classic. For example, today's quarter final match, led by culture writer Ken Tucker, pits  "Friends" against  "Roseanne" -- both of which "began [their] existence looking more conventional than [they] proved …

"Mad Men,"  always good on details of the 1950s-1960s eras in which it's set, now reaches back to a bygone era for the graphic face of its latest ad campaign. Show creator Matt Weiner, "inspired by a childhood memory of lush, painterly illustrations on T.W.A. flight menus," wound up hiring Brian Saunders,  a 75-year-old illustrator responsible for drawings of that style back in the days, writes Randy Kennedy.   "The ad, depicting Don Draper, the show’s lead character, in a vertiginous pose on a New York City street corner that seems to be collapsing on him like the decade he is …

Former ad executive James Nelson, now 91 years old, made  tongue-in-cheek as well as some prescient predictions in a 1967 4A's film about the future of advertising, according to Matthew Creamer. "The eerily spot-on moment you have to see is Mr. Nelson's vision of a magazine whose content is wholly determined by the age, gender and interests of its reader and laser-beamed right to the home," Creamer writes.

The New York Times has named two new editors on the culture beat. Taking the top spot of culture editor is Danielle Mattoon, whose past stints at the Times include, most immediately, editing the Times travel section, as well as a previous gig as deputy editor, arts and leisure. She is replacing the veteran Jonathan Landman, who recently took a buyout to leave the company. Sia Michel will become the arts and leisure editor, succeeding Scott Veale, who will be "tackling a new editing role," as exec editor Jill Abramson notes in the internal memo cited here by Chris …

"In the world of media behemoths, the most voracious may well be the Weather Channel," writes Daniel Freedlander.  From facing "down the U.S. government" by naming winter storms like hurricanes -- a move that's "historically been the purview of the National Weather Service” -- to the channel's ownership of companies that "provide the graphics... featured on some 600 local news broadcasts across the country," it seems this subsidiary of NBCUniversal Media might "have a plan for worldwide domination," writes Freedlander.

While a recent study seemed to show that outdoor food advertising can cause obesity -- with researchers suggesting "bans, warning labels and a tax on... obesity-generating advertising," those conclusions don't make sense scientifically, argue two psychology professors in this opinion piece. They prescribe better ways to test the hypothesis that ads can cause obesity.