In its own announcement separate from the news that its parent company will spin it out into a separate division, Time Inc.'s Fortune is launching Fortune TOC—Trusted Original Content. "Similar to licensed editorial content, TOC involves creating original, Fortune-branded editorial content (articles, video, newsletters) exclusively for marketers to distribute on their own platforms," writes Lucia Moses. "The publisher has set a price range from $250,000 to $1 million."

"When a show about the walking dead on basic cable beats every network show in the ratings demographic that advertisers care most about, you have to wonder who the real zombies are," writes David Carr in an analysis of AMC's success with "The Walking Dead as a marker for cable networks' resurgence over broadcast channels. According to Carr, the zombies can mean both the broadcast nets, as "something continues to roam, and tries to devour all in its path even though its natural life is over" -- and the predators that "continue to gnaw on everything in their path, including …

Why are print magazines  a "dying medium"? "People don't necessarily have the trust in experts that they used to. And that's sort of what magazines' bread and butter is: This person knows better than you do how to take care of your skin or whatever. I think that now the people that you trust to get your advice from are the people that are living it and are willing to tell you the truth. And you can get more of that online." That's a well-known former print editor, now firmly in the online publishing camp -- Jane Pratt, who founded …

Blame Iowa -- and the threat of moving there -- for putting the kibosh on the possible merger between Des Moines-based Meredith and most of Time Inc.'s print titles, writes Fishbowl NY's Chris O'Shea in a partly tongue-in-cheek analysis. Employees' reaction to the news that the Time Inc. print division is now being spun off from parent company Time Warner is mixed, reports the New York Post's Keith Kelly: “'Some people are relieved, but others are pretty nervous,' said one insider." There seems to be little remorse about the departure of CEO Laura Lang, though: "In …

The Meredith-Time Inc. talks on merging magazine publishing divisions have broken down, according to sources cited by Keith Kelly. "The question now is whether the talks can be revived or whether they’ve hit a brick wall. Observers seem to think this is bigger than a speed bump."

Conde Nast launches Condé Nast Catalyst: Audience by Design, "an attempt to match the company's audiences with brand advertisers to reach consumer types like high-spending moms and highly social singles who aren’t expressly targeted by Condé Nast’s 27 sites," writes Lucia Moses. The company will also let advertisers "target users of non-Condé sites found through Google Ad Exchange."

Gannett became one of the traditional print-media companies joining the digital NewsFronts this year. The newspaper publisher hosted a presentation yesterday to pitch its digital wares to advertisers and  remain "ahead of the rest of the [print] pack," which will present in April and May, writes Jeanine Poggi. "The point of the upfront is to tell our story; 25% of our revenue comes from digital,"Mary Murcko, Gannett's president-national sales, told Poggi.

Next Issue Media, the so-called Netflix for magazines,  just went live on Windows 8, and will launch later this spring on Apple and Android smartphones. Jeff Bercovici takes stock of the almost year-old service, which "has built a user base of 120,000," a number that "by the standards of paid digital media... is substantial but not a home run."

Ok, we've now reached the point in our "Mad Men" froth-of-anticipation (the series starts April 7, remember?) when we start eagerly glomming onto every single teensy bit of info we can get on what's coming up in season six. So here's some "Spoilery Photos From The Mad Men Set," of Don and Roger (now "rocking sideburns," as a commenter points out) and Harry Crane, now "going all-out in the ascot department," as Margaret Lyons writes.  Poor Harry, trying to look '60s "groovy" -- but not making it, of course.

News Corp.'s Fox will unveil a cable sports channel, Fox Sports 1, Aug. 1 as a move to compete with ESPN. So far the network's offered few specifics on programming, beyond the fact that Regis Philbin will host a show rumored to be something like a sports version of The View," writes Adam Martin.