AdExchanger
Programmatic bidding may be automated, but there is still a great deal of manual work, and Korva, an AI ad-tech startup just out of beta, is trying to change that, AdExchanger writes. “Inside of the platforms, it’s AI everywhere – but in between, buyers are still in spreadsheets for most of the day,” says Tanja Mimica, chief operating officer and co-founder of Kovva. To that end, Korva is using agents to deal with the cross-platform chores that largely have resisted auto
NPR
NPR is eliminating some reporting and editing jobs as it seeks to fill an $8 million gap in its $300 million annual budget and survive the loss of federal subsidies for member stations, NPR reports. The network is offering buyouts to roughly 300 employees, but layoffs could ensue if too few staffers accept the buyouts by Next Tuesday, May 26. At the same time, NPR has received two private gifts totaling $113 million. Most of that money will be used to advance technological innovation.
The Worcester Guardian
Two Massachusetts publications, Pulse and CM Pride magazines, have been acquired by Merit House media, a new company affiliated with Rucker Investments, The Worcester Guardian reports. The sale, terms of which were not released, also includes digital platforms, events and other media assets formerly owned by Pagio Inc.
Insurance Journal
Snap, YouTube and TikTok have settled a lawsuit alleging that social media addiction had disrupted learning in public schools, forcing the schools to spend large amounts to fight a mental health crisis, Insurance Journal reports. Meta is proceeding to trial in June in a test case for more than 1,200 lawsuits filed nationwide.
Beet.TV
The advertising industry is relying on metrics that create more noise than insight, Lance Wolder, head of commercial strategy and marketing at PadSquad in an interview with Beet.TV. “We’re living in a time and a place where there are tons of mixed signals and KPIs that are being given to agencies and to brands direct,” Wolder said.
Reuters
Thousands of articles from FiveThirtyEight, a publication known for polling analysis and election models, are no longer accessible, The New York Times reports. Instead, many relevant links are redirecting users to owner ABC News. FiveThirtyEight’s standalone site was shut down by ABC following their merger, but the archive remained. Comments about the archive closure started appearing on Friday.
Reuters
Anthropic will brief the Financial Stability Board (FSB) on cyber vulnerabilities it found in the global financial system with its new AI model Mythos, Reuters reports, citing a Financial Times article. Mythos, which is not yet released, is a cybersecurity model designed to detect decades-old vulnerabilities in web browsers, infrastructure and software.
Nieman Lab
Broadcasters must “liberate their talent” and allow journalists to act like independent creators if they want to rebuild trust and remain relevant, Deborah Turness, the former CEO of BBC News, said in a speech in London this week, Nieman Lab reports. “I believe the established media hasn’t confronted the hard truth that this revolution isn’t just about consumers moving to different platforms,” said Turness. “It’s that they are choosing more direct forms of journalism in a more fragmented media universe.” Turness and BBC Director General Tim Davie resigned last November after a BBC documentary about January 6 allegedly edited a speech …
Inside Radio
Pattison Media, which runs 50 radio stations in Canada, has launched a platform that will allow advertisers to buy radio inventory programmatically, Inside Radio reports. Radio has been late to programmatic buying because of its analog nature. Advertisers can buy over-the-air time with the same platforms and workflows they use for digital, video, connected TV and out-of-home.
SFGate
A charity called Kars4Kids has been banned from running its broadcast ads, which include an “earworm” jingle, in the state, SF Gate reports. The ruling by an Orange County judge came after a resident named Bruce Puterbaugh sued the charity’s affiliated organization, saying that the $250 from a car he donated was not going to underprivileged kids in California, as he believed, but to an Orthodox Jewish organization in New York and New Jersey.