According to The Drum, "Kellogg's is preparing to extend programmatic buying to video advertising in the UK as it continues its data-driven, precision-marketing strategy." The Drum also reported that the company is "on the cusp of rolling out its first real-time bidding (RTB) activity for display ads in Germany, Austria and Switzerland...."

Advertising Age today wrote an article titled, "Programmatic or Premium? You Should Be Using Both." "These two are not opposites," Advertising Age wrote. "'Programmatic' means an automated way for buyers to bid for ad inventory. 'Premium' describes high-quality inventory or website content. A strategy that assumes it must be one or the other will be unbalanced, like a barbell with a weight attached to only one end."

Adotas ran a Q&A with AOL Networks' SVP, Global Advertising Products and Strategy Seth Demsey. Adotas asked Demsey, "How does programmatic play into the picture (of online advertising)?" Demsey responded, "Programmatic is a critical piece of our strategy. We like to talk about the Barbell - where premium, high-value brands are on one side and highly scalable technology is on the other. Programmatic is key because it is in fact the automation of things humans shouldn't do. Many people think programmatic is the opposite of premium. But really, it's just the opposite of manual. We automate more so that we …

Advertising Age wrote this morning that "the long-awaited ad tech consolidation picked up its pace this week, as four online ad companies -- retargeting firm Criteo, ad targeted Media6Degrees, ad buying company X+1 and Yahoo -- each acquired a mobile ad tech startup over the course of three days."

The Christian Science Monitor recently posted an article about digital product placement, a technology used by TV networks to digitally alter product placements in shows. "With new software, advertisers can now transform Coke into Pepsi, Cheez-Its into Wheat Thins, or a Ford into a Lexus with the click of a mouse. And they can do it postproduction. Every rerun of an episode could potentially have a different range of products," The Christian Science Monitor wrote.

Turn recently released their Digital Audience Report Q2 2013 (April-June), which highlighted the "Digital Elite," a "select group of high-income consumers that represent the top 2% of the online audience and command more advertising spend than other audiences." The most recent Digital Audience Report reveals that the Digital Elite are four times more likely to have a cross-channel experience with brands than everyone else, and are 32 times more likely to interact with a brand across three channels than everyone else.

The Guardian wrote today that complexity is hindering innovation in digital marketing, saying that "marketers must demand transparency." The article says, "RTB (real-time bidding) should potentially provide advertisers with a transparent way of buying, but right now it is only adding to the complexity."

In a company blog post, Tom Burg, director of product marketing, Turn, writes that Turn has introduced Campaign Suite 3.0. He calls it a "complete redesign of our campaign management interface...[that enables] digital marketers to read and react to campaign data immediately."

ClickZ has reported that IPG Mediabrands' Cadreon, a programmatic buying platform, has been expanded to nine more markets in Asia.

Here, a Nokia business with a real-time traffic data, will bring their data to Esri, a Geographic Information System (GIS) mapping platform used by enterprise and government fleet management companies worldwide, reported Mobile Marketing Watch. "According to Nokia, with Here Traffic, Esri will enhance its web and cloud location platform with more precise location data for intelligent routing," Mobile Marketing Watch wrote.