The Drum has reported that Dunnhumby has acquired Sociomantic Labs, a Berlin-based ad retargeting firm. Business Insider first reported the potential sale in mid-March, though it appears to have been made official on April 3.

AdNews.au has reported that News Corp. has named Cameron King commercial head of platforms and products and will "move programmatic into the mainstream sales effort."

The Drum has written an article -- featuring a 4:38 long video of Google, Boehringer Ingelheim, VivaKi, and WFA execs -- saying that "programmatic trading is changing the industry business model."

MediaMath has appointed Dave Reed as managing director, EMEA, per The Drum.

Marketing Magazine has posted an article saying that "brands must commit to a 'real-time' marketing ethos if they are to win over consumers during the forthcoming World Cup." The magazine attributes the thoughts to Paul Dwan, Coca-Cola's head of assets and experiential.