The Drum
Global, a London-based commercial radio group and home to Global Radio, has launched the Digital Advertising Exchange (DAX), an ad platform to let buyers tap into Global's portfolio of audio inventory, The Drum has reported. DAX also features inventory from brands such as Bauer Media and services such as Spotify and Blinkbox.
Advertising Age
Twenty companies in the advertising technology space have come together to launch DigiTrust, a non-profit organization that will look to standardize user IDs, reports Advertising Age. Instead of having each ad tech platform create their own user ID for Web visitors, Ad Age explains, DigiTrust wants to create just one.
Beet.TV
Beet.TV has noted that Google is one of the platforms BBC Worldwide is working with to sell its TV and digital video ad inventory is Google -- both via traditional and programmatic means.
Econsultancy
Econsultancy has posted an article exploring some of the trends seen in programmatic mobile advertising, including data integration, video, native and agency disruption. Econsultancy also points out that these are trends seen "across marketing" and are not exclusive to mobile.
The Drum
Havas Media has partnered with nugg.ad, an audience targeting firm, to help run programmatic campaigns in the Polish market, per The Drum. Havas will use Affiperf -- Havas' global trading desk -- to run the campaigns.
Adweek
Clypd, a programmatic TV ad platform, on Tuesday announced the launch of a new API meant to let "media partners sell commercial television space using the same tools that deliver ads online," Adweek has reported.
Business Insider
SunTrust Robinson Humphrey has Twitter stock listed as a "Buy" with a price target of $45. The stock is trading at $37.85 at press time. MoPub, the mobile ad exchange Twitter acquired last year, is the reason SunTrust analyst Robert Peck is bullish on Twitter.
Advertising Age
GroupM's desire to exit open ad exchanges by the end of 2014 "is a power move, in addition to a defensive measure," writes Advertising Age.
AdNews
TubeMogul has appointed Sam Smith managing director of Australia and New Zealand to replace Stephen Hunt, who is transitioning to the company's New York office, per AdNews.
Advertising Age
Advertising Age has reported that Undertone, an ad network, has acquired Upfront Media, a programmatic buying tech company.