The Drum has reported that AOL has hired James Harris and Lisa Ierardi to its global agency development team. The Drum notes that "she will also focus on growing mutual success through programmatic, video and custom content solutions for the organization."

Forbes on Monday posted a Q&A with Mike Baker, CEO of DataXu. In it, he says: "The burning question on my mind is this: how and when will the industry go 100% programmatic?"

Beet.TV has reported that GroupM, parent of WPP media agencies, wants to stop buying ads via open exchanges by the end of 2014.

The Wall Street Journal observes: "The once hot sector appears to be out of favor."

Marketing Week has posted an article overviewing the opportunities marketers will have during the World Cup and what their game plan should be to "score big." The post notes that social networks provide "huge audiences of World Cup fans to brands," and that real-time marketing will surely be at play during the tournament.

A new platform meant to automate the "buying, planning, delivery and optimization" of digital-out-of-home (DOOH) ad campaigns is being tested by MediaCom and Clear Channel UK, per The Drum.

ExchangeWire has posted an article featuring insights from Tom Simpson, CEO of Mediaquark, who predicts that "programmatic will be massive in APAC," but notes that there are two areas the industry most focus on to help that growth: education and localization.