The Economist
The Economist has posted an article exploring programmatic media-buying -- or the "electronic marketplace for online ads," to be exact -- writing that it is "reshaping the media business."
Advertising Age
Jared Belsky, president of digital agency 360i, wrote an article published by Advertising Age calling for programmatic reform.
ClickZ
ClickZ has posted an article written by Adam Epstein, president and COO at adMarketplace, which notes that programmatic is "awesome" because it's now needed but "scary" because of fraud and misinformation.
Beet.TV
Richard Joyce, senior analyst at Forrester, believes agency trading desks will need to change their pricing model.
AdExchanger
AdExchanger this week posted a Q&A with About.com's CEO Neil Vogel and Scott Mulqueen, director of programmatic and audience strategy, on programmatic and native advertising.
Wall Street Journal
Online ad network Undertone this week appointed Greg Glenday as its chief revenue officer, the Wall Street Journal has reported.
Beet.TV
Xaxis Sync -- the service Xaxis recently meant to sync TV and digital ad campaigns -- is now live in nine markets, according to Beet.TV.
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