Time Inc. CEO Joe Ripp spoke with Business Insider about the company's integration of Viant, which it acquired in February. He said the integration of Viant had moved Time Inc.'s sell to advertisers to sound very much like Facebook's: "people-based targeting." Ripp said only Facebook, Google, and now Time Inc. could make that kind of claim — "but even Facebook and Google don't have the TV data." Ripp said of Viant, "We have been able to take their message to many more senior people. Time Inc. is given the data quality credibility, the program capability in ways that they, they …

Marketers today may be asking the wrong questions of programmatic, and risk missing out on the potential of the technology to raise the creative bar, according to a new report by The Drum in conjunction with AudienceScience. The report explores how brands and agencies should start seeing beyond programmatic as a channel to something that informs every part of the marketing ecosystem. Michael Green, AudienceScience’s VP of product strategy, believes too many marketers are concerned with thinking about what types of technology to use and how much money should be allocated to programmatic: “They’re asking the wrong questions right now; …

"Nielsen unveiled its first findings on viewership of TV shows on streaming services on Wednesday, providing data about select programs to media partners at a conference in Las Vegas, according to a presentation by the measurement specialist that was reviewed by The Wall Street Journal." Media companies have clamored for information about how TV shows perform on subscription video services like Netflix, Amazon, and Hulu, which don’t release ratings. "The new data from Nielsen are being shared privately with studios—except for whatever they agree to release more widely. They include metrics such as the total audience …

Mobile advertising tech provider AdMaxim has launched a mobile-first programmatic native advertising platform for marketers called native.ly. The native ad market is set to increase in size to £10.3bn in Europe by 2020, representing a 156% growth rate. "AdMaxim's new platform is underpinned by bespoke technology built on top of AdMaxim’s tech stack and provides tools for advanced targeting across native campaigns," according to MarketingTech. The platform uses audience segmentation, device and connection type targeting, location, live data, dynamic creative optimization, private marketplace deals, and other advanced techniques.

Google keeps a vast amount of user data it tracks in silos, according to Re/Code. Now, Google "is rolling out a new service that pools data from across the entire web and mobile devices, giving it a potential boost to its core ads business. The big caveat: It’s giving users total control — and with that, they’ll have carte blanche to block particular ads." This is one way for Google to get ahead of the growth in ad blocking, and "by building the feature opt-in, it’s also a way for Google to combat criticism of its privacy practices. Starting …

Chase, the U.S. consumer and commercial banking division of JPMorgan, has called in auditors to examine its relationship with Publicis Groupe media agency ZenithOptimedia, the company that buys advertising on its behallf, according to a Business Insider report. "A source told Business Insider the decision to call in auditors around two weeks ago is a direct response to the high-profile report published earlier this month by the Association of National Advertisers (ANA), which alleged that volume discount rebates and other non-transparent business practices are 'pervasive' in the U.S. media ad-buying ecosystem."

Millennial guys' property Thrillist Media Group is getting in on the branded content action, of course. Everybody else is creating content for marketers, why shouldn't Thrillist? Its content studio, dubbed CoLab, is creating content for brands like GE that appear on Thrillist.com, according to a report in the Wall Street Journal. The paper reports that CoLab is launching Supercall, an actual digital publication--"one that was sparked by advertiser interest and will exist as an independent editorial property. The new site, which goes live Tuesday, focuses on spirits, covering everything from how to make a proper Negroni to drinking culture in …

In his Mediator column, The New York Times' Jim Rutenberg says ad industry folks seemed particularly spooked by Facebook's spectacular prominence at the annual Cannes Lions International Festival of Creativity this year. "Google and Facebook have upended the old order by taking ownership of the new one, claiming nearly two-thirds of the $60 billion online advertising market last year and on course to take more this year. Therefore, the word of the week in Cannes was 'duopoly.' You could understand why the gathered Mad Men and Women were so mad. For decades, they have enjoyed mutually beneficial relationships with their …

With Dow plummeting, the focus is on Internet giants that could be affected by the Brexit vote. CNBC.com reports that Needham's Laura Martin issued a note pointing out the risk and uncertainty the Brexit decision brought for Internet giants' growth rates and valuation multiples. "Martin pointed to the fact that just 200 million of Facebook's one billion daily users were in the U.S. That could spell challenges when translating those growing overseas revenue streams into a strengthening dollar." In addition, there's also uncertainty about how regulations would change in the U.K., as well as in the EU. In fact, it …

One of the most popular ad-blocking browser extensions, Adblock Plus, has suffered a partial legal defeat in its native Germany over its controversial business model, Fortune reports. Adblock Plus, which has over 100 million active users, has won several victories over German publishers and broadcasters who tried to have it declared illegal. "However, one of the publishers, the media giant Axel Springer... appealed to the Cologne higher regional court. On Friday, the court handed it a partial victory: Ad-blocking is still legal, but Adblock Plus may not charge Axel Springer to have its ads show up in front of Adblock …