Techcrunch today reports that Norway-based Telenor announced  it has acquired Tapad, a New York-based firm focused on cross-device marketing technology and retargeting, for $360 million. The acquisition was reported as a non-cash deal. Tapad was created by two Norwegians, Are Traasdahl and Dag Liodden, for $360 million “on a debt and cash-free basis.”  The price covers 95% of the company. Traasdahl and Liodden will hold onto the remaining 5%. The deal is expected to close this quarter pending regulatory issues. Tapad was backed by Spring Capital (which owned 46.5% of the company), FirstMark Capital, Firsthand Technology, Avalon Ventures, WPP and Metamorphic Ventures. Traasdahl …

The New York Times reports that U.S. and European officials failed on Sunday to reach an agreement over how digital data — including financial information and social media posts — can be transferred between the two regions. Both sides disagree on details required to approve a comprehensive deal. Without an agreement, companies that regularly move data, including tech giants like Google and other corporations like General Electric, could find themselves in "murky legal waters." The paper reports that European and American officials had until Sunday night to meet a deadline set by Europe’s national privacy agencies, some of which have …

AdExchanger offers an interview with Scott Braley, GM, programmatic advertising for Ooyala, on the company's plans for automated guaranteed in TV and how it will further diversify the order process. Braley tells AdExchanger that Ooyala is trying to account for the different types of demand (programmatic vs. reserved) and to "combine the two into a forecasting mechanism that’s more beneficial to publishers." Braley says that currently, most broadcaster deals the company sees in programmatic video are "being done as direct deals or in private marketplaces." Most important, is to understand how fast the shift is from "reserved into automated guaranteed, …