Looking for some second-screen action during the game on Sunday? The Marketing Land #Hashtag Bowl Live Blog is back this year.  Real-time marketing and media experts will join the Bowl, including Peter Minnium, president of Ipsos Connect and long-time display advertising columnist on Marketing Land, and Perri Gordon, the digital strategy and capabilities manager for Tyson Foods. Also weighing in on the ads and their digital components: James Green, CEO of Magnetic and Peter Shankman, social media luminary. Marketing Land's Pamela Parker hosts. When the live blog is in session, users can comment on the discussion that’s going on, or …

AdExchanger's Sarah Sluis reports: "LinkedIn’s display business is in swift decline." During its latest earnings call, LinkedIn said premium display “continued to face secular headwinds,” according to CFO Steve Sordello, who said it declined 30% year over year,  accounting for just 15% of the marketing mix. "The upside is that people buying on open exchanges now have more to choose from: LinkedIn has started to offer inventory in programmatic exchanges, which it will pursue further in 2016."

Writing in Ad Age, Brian Sheehan, an associate professor of advertising at Syracuse University writes that the way to combat ad blocking is simply to create better advertising. We've heard that before. But, he says, one of the ways to do that is to improve native advertising. "Most native advertising today is thinly veiled advertorial, or worse, advertising dressed up like content. Yet, when native advertising is done right, it adds value to the publisher, the brand and the consumer. A great example of that was the work Netflix and The Wall Street Journal did for the launch of Netflix' …

Yet another marketer is bringing programmatic trading in-house--this time, it's  L'Oreal USA. Ad Age reports a person familiar with the matter confirmed L'Oreal is looking to build an in-house trading desk. A L'Oreal spokeswoman declined to comment.

TechCrunch reports that earlier this week, Samsung debuted support for ad blocking in the new version of its web browser for mobile devices, the Samsung Internet Browser. It reports: "Third-party developers quickly responded by launching ad-blocking mobile apps that work with the browser. Now those developers are finding their apps are being pulled from the Google Play, and their updates are being declined. The reason? It seems Google doesn’t want ad blockers to be distributed as standalone applications on its Google Play store." Also, a few days ago, Samsung introduced ad blocking within its mobile web browser. The feature works similarly to …

Business Insider's Lara O'Reilly was invited to Adblock Plus' so-called European peace accords and offers an inside look at the discussion and scene. She reports that about 25 guests including journalists, publishers, advertising industry trade bodies, ad tech execs and privacy/consumer advocates attended. Adblock Plus was represented by four staffers including CEO Till Faida. Notably absent were advertising agencies and advertisers. Discussion revolved around the Adblock Plus business model and the need for evidence that Acceptable Ads actually work.

AdExchanger reports that Snapchat CEO Evan Spiegel shared his plans to monetize Discover, Snapchat's video magazine product, at a gathering at the American Magazine Media Conference on Monday. Publishers including National Geographic, Food Network and People helped Snapchat prove itself as a safe place for advertisers. It has about 200 million monthly active users. Vanity Fair will partner with Snapchat on Oscars-related stories -- yet some advertisers and publishers remain wary of the platform.

Google's Alphabet on Monday announced financial results for the quarter and fiscal year ended in December. The company reported a year-on-year increase in revenue of 18%, and a 17% increase in advertising revenue. Paid clicks on Google websites increased by 40% year-on-year, compared to just 2% growth in paid clicks on Google Network Members’ websites. “The primary driver [of growth] was the increased use of mobile search by consumers, benefiting from our ongoing efforts to enhance the efficacy of mobile search, as well as from the holiday season. In addition, results reflect ongoing momentum in YouTube and programmatic advertising,” according …

Quantcast said on Monday it will expand its presence in the Washington D.C. market ahead of the upcoming presidential election. As part of this expansion, the real-time data company has brought on political industry experts Buck Cram and Jim Green to work directly with political marketers and agencies.

AdExchanger considers whether Twitter has what it takes to compete in the ad tech space. Hmm. Allison Schiff reports that high-profile departures and a series of confusing missteps have led to some head-scratching. “When I talk to agency and buy-side contacts, they recognize the value of Twitter and that the real-time nature of the platform is unique,” said Dan Salmon, managing director of BMO Capital Markets. “But the advertising community is also aware of the turbulence at the top of the company. They’re not immune to reading the news," according to Schiff's report. At the end of January, five top …