Turner Broadcasting will use IBM’s Watson platform to help its advanced ad sales efforts. "Turner also said it will be using advanced predictive analytics from MarketShare to do planning and forecasting and it has hired James Russo, formerly with Nielsen, as senior VP, client strategy and development. Turner has been looking to use big data to better inform its ad sales operation," according to a report in Broadcasting &  Cable. Turner hopes to get more precise in making advertising recommendations and enhance advertiser performance and ROI. So far, Turner had been using MarketShare’s investment advisor tool to quantify how ad …

The New York Times reports that Clear Channel Outdoor America which has thousands of billboards across the U.S., wiil announce on Monday that it has partnered with several companies, including AT&T to track people’s travel patterns and behaviors through their mobile phones. Creepy. The report says that "By aggregating the trove of data from these companies, Clear Channel Outdoor hopes to provide advertisers with detailed information about the people who pass its billboards to help them plan more effective, targeted campaigns. With the data and analytics, Clear Channel Outdoor could determine the average age and gender of the people who …