• Adweek, Monday, August 3, 2009 10:20 PM

Dylan Jones, a former executive with Premier Retail Networks, has launched Jones Digital Media and will serve as executive creative director of the San Francisco-based venture. The new firm will provide strategic, creative and production services to retailers, network providers and marketers in the digital-out-of-home industry.

Jones brings more than 20 years experience in the emerging DOOH space. He served as vp of content strategy and creative for Premiere Retail, where he worked with marketers such as Gillette, Pfizer, Kraft, Disney, Unilever and Nestle. He also helped develop in-store networks for Wal-mart, Costco, Best Buy and others.

The best ad approach for DOOH is "to create customized content for specific venues, based on on-brand strategy and compelling creative executions," he says.

Read the whole story at Adweek »