• Daily Finance, Wednesday, August 5, 2009 9:55 PM

According to several dozen editors-in-chief, publishers, producers, developers, executives, consultants and media experts, a handful of media brands are likely to disappear in the next year. The insider group, assembled by columnist Jeff Bercovici, says BusinessWeek is top on the list of the doomed. "I don't think anyone will buy it, and McGraw-Hill will not stomach its continued loss," says one newspaper exec, speaking for many.

Actually, all weeklies appear susceptible to competition from the Web. After BW, comes Entertainment Weekly, Newsweek and TV Guide. Business magazines in general are also expected to see closures. "You can take your time with food and fashion, but business information you need now, and you don't need slick production values to go with it," as one publisher puts it.

The media experts consider two other magazine categories vulnerable: men's interest and women's fashion. Both are seen as carrying more titles than they can currently support. Multiple respondents identify Men's Journal, Details, W and Marie Claire as the least likely survivors.

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