• Folio, Monday, September 14, 2009 10:25 PM

About three weeks after filing for bankruptcy protection, the Reader's Digest Association is realigning its U.S. business operations. The newly-created U.S. Affinities division will be made up of the Food and Entertaining and Home and Garden groups. Suzanne Grimes, president of the Food and Entertaining division, will be president.

The new Emerging Businesses division will develop and launch new businesses across the company. Alyce Alston, president of the Home and Garden and Health and Wellness groups, will serve as president. The two new divisions are designed to "bring our U.S. affinities closer together under one organization to drive growth and efficiency," says CEO Mary Berner.

Going forward, a single organization will lead RDA's U.S. affinity businesses, including brands like Allrecipes.com, Every Day with Rachael Ray, Taste of Home, Birds & Blooms and The Family Handyman. A single leadership team also will oversee advertising and division-specific marketing programs.

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