Rich media advertising company PointRoll is debuting a new advertising concept in conjunction with iWon - the TopRoll ad. Starting today, two TopRoll ads will appear on iWon. A 728 x 30 financial
channel specific ad featuring Datek Online, Scottrade, TD Waterhouse Group, Inc., Terra Nova Online, Brown & Company Securities Corp. and BrokerageAmerica, and will appear on the home page for iWon
Money as well as on the results page when a user searches for a broker. A 545 x 42 consumer products ad, which will feature Universal Studios' Home Video Release of Family Man, BettyCrocker.com,
NextCard Visa, Purina's New! Beneful, Ford Focus, Dove Soap, Sony's Vaio, Sprint PCS, Discover Card, Universal Studios' release of Jurassic Park III and Gateway Computers will be integrated into the
iWon Winners section directly under the large navigation tabs. As with all PointRoll Ads, the users initiate a simple roll of their mouse over the ad and instantly receive additional content from the
advertiser without leaving the site of origin.
