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CNN Kicks Up Blog Presence

  • Mediaweek, Thursday, April 15, 2010 12:42 AM
CNN.com plans to debut new blogs focused on select content verticals. They will also push a social connection. They include food- and health-centric Eatocracy and Belief Blog, which will address religious issues. The site has already launched "This Just In," which compiles breaking news stories; and "Afghanistan Crossroads," which focuses on the ongoing war.

Besides new blogs, CNN.com is also looking to beef up its existing technology and entertainment channels. On the tech front, the site editors plan to cover more gaming, social media and mobile topics. On the entertainment side, "Trending Now" will highlight topics that readers are commenting on -- both on CNN.com and social networking sites like Twitter and Facebook.

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