• Sport Video Group, Thursday, July 1, 2010 11:02 PM

This weekend, auto racing will join the growing list of sports to be produced live in 3D. NASCAR Media Group and Turner Sports are producing two 3D feeds from Saturday's Coke Zero 400 at Daytona International Speedway, one focused on the track and one on pit row. The feeds will be available online, through TNT RaceBuddy on NASCAR.com, and on air, through DirecTV, Comcast, Time Warner Cable, and Bright House Networks.

To get the 3D views out to fans, both feeds will be multiplexed into a single MPEG4 stream that will be sent up via satellite. Distributors DirecTV, Comcast, Time Warner Cable, and Bright House Networks will then take that feed and put it onto their distribution networks. The challenge: 3D views are achieved on 2D equipment.

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