Anytime I find myself in a pinch for column fodder, I know I can always fall back on a little Search Haiku.
It's not as exciting as covering the search news blotter, but hopefully it will still be as entertaining for you.
So here is a fresh new installment of rhymes, adding to my collection from '06 and '09.
I decided to go with a theme this time, and also added in a display URL line.
Oh boy, enjoy!
SEM Has Certainly Changed
Becoming Much Broader In Its Range
And Making Marketers A Bit Deranged
Now Social Ads Are PPC
You Can Buy Them On Facebook Easily
What Will Happen With Google Me?
PPC's Even On Twitter
Test It Now Or Be Called A Quitter
It Won't Perform So Don't Be Bitter
Mobile Search is Very Hot
People Check In on Foursquare a Lot
With No PPC, The Inventory Will Rot
Video's Catching Fire Too
PPC on YouTube's Available To You
But UGC's Playing With Fire, Foo
PPC's Even Taken
Now You Can Buy Banners The SEM Way
Bid in Real-Time And Optimize Today
And What About Dear SEO?
It's In All Of The Above You Know
Content's King, We Learnt Long Ago
Create Content Fruitfully
And Distribute It All So Liberally
More Engaged Customers You Will See
Earned Media's Got Buzz
ROI Can Be Higher Than PPC Ever Was
Remember To Include Labor Cost, Cuz
Now What Of Yahoo & Bing?
Will The Combo Make Marketers Sing?
Or Just Be Another Ill-Fated Fling?
Whatever Happened to Ask?
Someone Should Take Diller To Task
And Make Him Wear The Butler Mask
Let's Not Overlook AOL
The Google Deal's Doing Quite Well
And They've Avoided Highway To Hell
The Big G's Looking
Page & Brin's Wallets Growing Fat
Pulled $700M For ITA Outta The Hat
Social Gaming's Buzzing All Around
For Zynga, $100M Google Has Found
Behold The Common Link
Present In All But The Kitchen Sink
Makes CMOs Really Stop And Think
With SEM At The Center
Any Search Geek Can Be A Mentor
And Any Media Desk's A Renter
I Know It Can Seem Scary
Ruling The Media Biz Can Be Hairy
The World Revolves Around The Query
Dare I Inflate Your Head?
Dare I Declare Trad'l Media Dead?
Dare I Envision The World SEM-led?
So Go Forth SEM Pros
Claim Your Stake, My Sisters & Bros
Be Ready To Drink From The Firehose