Beginning in January, all of the company's sites will offer a local "answers platform" featuring recommendations for restaurants and service providers. That will meet consumers' need for "great content and information, business listings, local deals and answers," Kucharz said. CBS wants to help small to medium-size companies use traditional as well as digital media to bring in more customers through its online CBS Local.com offering launched four months ago. Existing and new advertisers are participating.
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