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Consumer Mag Circulation Skid Slowed

  • Folio, Tuesday, February 8, 2011 1:30 PM
Hey, we take our good news where we can find it. Consumer magazines dropped only 1.2% in the second half of 2010, compared to a 2.3% plummet in the first half.

Other quick stats on that time period from preliminary figures reported by the Audit Bureau of Circulations:
  • Of the top 25 titles by paid circulation, only 10 increased their circ.
  • Game Informer magazine had the biggest increase for the second six-month period in a row -- up 33% percent to 5.1 million.
  • Pubs targeted to a very specific audience had the biggest overall jumps: Food & Family, Newsmax and Vanidades.
  • Reader's Digest, which had previously announced a circ reduction, posted the largest drop of the top 25 for the second six-month period in a row, down 22.2%

     

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