• Advertising Age, Monday, May 16, 2011 5:30 PM

A long piece in Ad Age discusses ad industry reaction to Newsweek and its merger with the Daily Beast, which may not, despite the company's hopes, actually be creating a "stronger sell for advertisers," writes Edmund Lee.

"There's some crossover potential here," Stephen Colvin, CEO of the Newsweek Daily Beast Co. tells Lee. Colvin also admits that, according to Lee, "the two publications have separate advertising ambitions, which may be a function of the fact that, for all the talk about integrated ad buying and breaking down the so-called silos between media, advertisers still set their budgets by discrete categories... 'print' or 'digital.'"

"At this point in the marketplace, budget allocations are still done by media channels, not so much by content," John Nitti, senior-VP at ZenithOptimedia, tells Ad Age. "That's the challenge."

Read the whole story at Advertising Age »