• May 5, 2003

Interpublic's Jay Advertising Inc. has won the direct to consumer national advertising account for Warner Chilcott Laboratories' new product, Femring. The product, which is used to treat symptoms associated with menopause, will be introduced in the United States in June. The agency will support the account with national media, production and relationship marketing services. "In our preparation to market Femring in the United States, we were looking for an agency that had a significant expertise managing consumer marketing and advertising campaigns. Jay Advertising has a proven record of success in consumer advertising, and a demonstrated depth of knowledge and understanding of consumer trends and buying habits that will be essential in building a successful strategic consumer advertising campaign for this new product," said Warner Chilcott VP/Global Marketing Katie MacFarlane.