• May 7, 2003

The outdoor advertising industry is donating more than $17 million in public service messages to help promote citizen readiness in the event of terrorist attacks on homeland security. The U.S. Department of Homeland Security, in partnership with The Advertising Council and the Alfred P. Sloan Foundation, launched a multi-media citizen preparedness campaign in February; the outdoor advertising portion of the campaign launches this week. The public service campaign is designed to provide Americans with information about specific actions they can take to protect themselves, their families and their communities in the wake of an attack or another emergency situation. The outdoor advertising industry will install 10,000 public service messages in various formats, including billboards, bus shelters and transit cards. The public service messages (outdoor, TV, radio, print and Internet) were created pro bono by The Martin Agency, based in Richmond, VA.