• Media Life, Thursday, August 11, 2011 4:15 PM

Just adding to the press this story has reportedly gotten (though not so much in the U.S., we think), we direct you to Media Life's piece on the latest DOOH ads: the QR codes on the bikini bottoms of two U.K. beach volleyball players. Onlookers who take a photo of the codes on their smartphones are automatically sent to British betting Web site Betfair.

Boys will be boys, and "this tactic has certainly spurred more attention than most other uniform advertising," writes Toni Fitzgerald. "The stunt works because, duh, sex sells," she adds.

Read the whole story at Media Life »