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Bulls-Eye! Gun Pub Targets Gains Last Year
- minonline, Tuesday, March 13, 2012 4:25 PM
Yachts! Guns! Publishers of mags covering these fields were No. 1 and No. 3 of the top five group publishers with the highest ad-page gains overall in 2011 -- "perhaps not what you expect," writes Greer Jonas.
The big winners were, respectively, Interlink Media, whose Power & Motoryachtwas up almost 4% and then sold; and Intermedia Outdoors, whose biggest success last year was with Handguns. American Express Publishing took the No. 2 spot.
