Around the Net

Surprise! Print Mag Readership Up Among Millennials

  • Adweek, Friday, June 1, 2012 4:05 PM

Contrary to popular opinion, Millennials haven't abandoned all print publications; they're actually reading more fashion/beauty, men's, celebrity and business magazines than ever before,  according to a Conde Nast study.

Celebrity pubs tracked the biggest increase (more than double) in readership among 18-to-24-year-olds compared to 2001, with those in the fashion/beauty category up by more than 50%.

Other magazine categories -- newsweeklies and women's service -- have lost ground in the past 20 years for readers 18 to 24.

Read the whole story at Adweek »

Next story loading loading..