Around the Net
Subway and Yahoo Try to Split the Screen (New York Times)
On Madison Avenue these days, breaking up is easy to do. Two big advertisers, Subway Restaurants and Yahoo, are introducing commercials that tell stories by splitting the television screen in half
vertically. The split-screen spots for Subway, by Fallon Worldwide in Minneapolis, began Saturday and their counterparts for Yahoo, by Soho Square in New York, part of the WPP Group, are to start
appearing today.
