To give female viewers what they most
desire, Meredith Corp. has secured a significant content distribution deal with CelebTV. Financial terms of the agreement were not disclosed.
Initially, CelebTV fare will be available on DivineCaroline.com. Yet according to J.R. McCabe, Meredith’s vice president and chief video officer, the company is already considering expanding the deal to include other Meredith digital sites.
CelebTV specializes in all things Hollywood, from breaking news to celebrity style, body and diet, couples, babies, movies and television-related content.
Meredith currently offers thousands of digital videos across its portfolio of women’s sites on a variety of topics, including lifestyle, entertaining, cooking, home décor and healthy living.
All told, the Meredith Women’s Network reaches approximately 40 million monthly unique visitors, while Divine Caroline draws 1.7 million monthly unique visitors.
In recent years, Meredith Corp. has been on a ravenous content binge. Earlier this year, the company finalized its acquisition of Allrecipes.com for a reported $175 million. The deal put Meredith first in comScore’s Food Community rankings and more than doubled the audience of its Women’s Network.
Founded in 2007, CelebTV already distributes its content through Blinkx, Hulu, Synacor, The CW’s Digital Studio, YouTube and Xfinity.