• Women's Wear Daily, Tuesday, November 6, 2012 2:50 PM

To mark its 40^th anniversary, Conde Nast’s W has published a coffeetable book titled, appropriately, “W: The First 40 Years.”  According to Erik Maza, writing here in sister Conde Nast publication WWD, the book is part of editor-in-chief Stefano Tonchi’s efforts to position W as a lifestyle publication after being thought of as, first, a bastion of “high society,” and then as the home of “strong fashion photography.” “I wanted something people could actually learn from and learn about what the magazine is about,” Tonchi tells Maza. “It’s about editorial choices. It’s not just about reproducing images.”   Since Tonchi’s arrival two years ago, ad pages have “surged,” Maza notes.

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