July 22 - 25, 2024
Around the Net
Xbox One Created For Advertising
- Stick Twiddlers, Tuesday, July 9, 2013 8 AM
The writer got an invite to Xbox UK London HQ to meet with members of the Xbox LIVE advertising team. A senior digital art director/UX designer told him advertising created for the current Xbox dashboard must be compatible with the controller and with Kinect, whilst ensuring that they “work exactly the same.” With Kinect being bundled with the Xbox One, there will be more advertising engagement with the peripheral, he writes, but also the opportunity for more targeted advertisements.
