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A Wave of Spending to Try to Restore Aging Brands

In deciding yesterday to increase significantly its spending on marketing for the foreseeable future, by $350 million to $400 million a year, Coca-Cola is joining a growing number of blue-chip companies that are reversing years of cutbacks to not only defend the market shares they have but to finally start stimulating growth.

Read the whole story at The New York Times, November 12, 2004 »

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