Around the Net
10 Brands That Make Music
- Advertising Age, Tuesday, October 1, 2013 8:02 AM
American Express, Burberry, Lincoln, Oreo, Red Bull, Converse, Taco Bell, Philips, State Farm and Under Armour are all brands that have leveraged music in one way or another to boost brand awareness and appeal to younger consumers. Red Bull's eponymous "Music Academy" is a good example: each year the company brings in students and celebrated artists to a major international city. It has its own music label, Red Bull Records, that works with independent up-and-coming artists.
