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Budweiser Taps Rihanna
- Brand-e.biz, Tuesday, October 1, 2013 8:02 AM
Budweiser has released "Half of Me," a short-form documentary featuring Rihanna, all about her Diamonds World Tour. BudweiserMusic.com apotheosizes the the singer as she travels about, plus testimonials from fans (who call themselves "The Navy" for reasons only they know.) The documentary is the latest installment of the beer brand’s Made for Music initiative, aimed giving limelight to artists, and pop culture phenoms.
