Around the Net
Adidas Calls In Experts To Resuscitate
- Chicago Tribune, Tuesday, October 1, 2013 8:02 AM
Reebok is turning to sponsorship deals with fitness groups to try to bring the Adidas-owned brand back to life with the CrossFit exercise regime. The brand has conquested hardcore sports enthusiasts and wants to use them to build back its reputation. "They had a sticky patch, but now the shoes and gear are good," said former triathlete Steve Antcliff who runs a gym in the German city of Frankfurt offering CrossFit classes, for which Reebok produces training shorts, shoes and shirts.
