• Advertising Age, Tuesday, October 1, 2013 8:02 AM

While Republican Congressmen keep the government hostage and threaten to kill it, most  Americans are trying to figure out the practicalities of the Affordable Care Act. Health insurers are focusing their early marketing efforts primarily on education. They are  hoping to take advantage of the law's complexity to lure new members to their plans. "We need to not only protect our turf, but we've got to acquire our fair share of the new market that's up for grabs, because a segment of consumers are going to be looking to different sources for information," said WellPoint Chief Marketing Officer Patrick Blair.

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