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Social Ads Create Unwilling Endorsers

If you like or link to a product on Facebook, there's a decent chance you will pitch it because Facebook will put you front and center in an ad for the product as if you are a word-of-mouth endorser. Facebook isn't alone in this: Google's "+1" button means social endorsement can appear in an ad. Google has announced that it also plans to expand the program next month and turn reviews, ratings and comments from users ages 18 and older into endorsements.

Read the whole story at Chicago Tribune »

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