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Around the Net
New Look for Netflix Interface Starts Today
- OneNewsPage, Wednesday, November 13, 2013 12:19 PM
Netflix will start rolling out a new look Wednesday, one that is designed to make it easier to learn about TV shows and movies as it looks to encourage members to watch even more online video than they do now. Connected devicesThe company is ushering in a new interface that subscribers see when they access the service on devices attached to their TVs, including the PlayStation 3, PlayStation 4 (which goes on sale Friday), Xbox 360 and the Roku 3 media player, as well as newer-model Internet-connected smart TVs and Blu-ray players. The redesign work started about a year and a half ago, when "we took a big step back and we wanted to think about what is the future of the television experience," said Chris Jaffe, Netflix vice president of product innovation. There are other changes, such as automatically starting the next show in a series, even while the credits roll from the previous episode in a reduced window, a tactic already used by TV networks to keep viewers from switching channels.
Read more at http://www.onenewspage.com/n/Business/74w4f369k/Netflix-wants-members-to-watch-more-online-video.h tm#kTWPoVYb8QUC37yA.99
