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Why Time Inc. Should Buy 'Forbes'

  • Adweek, Tuesday, December 10, 2013 3:37 PM
Time Inc. (which just announced news of upcoming layoffs to its staff) is reportedly considering buying Forbes -- a good decision, according to Lucia Moses. Such a sale would "show topline growth" through acquisition,  beef up competing Time business mag Fortune's "meager online presence," and make use of Forbes' native ad platform, among other benefits. 

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