Around the Net
15% Of Media Budgets Moving Into Mobile In '14
- The Drum, Wednesday, December 11, 2013 2:55 PM
Media agencies are upping their mobile investment, with an average 15 per cent of total digital budgets to be diverted to mobile next year, according to the latest research from Internet Advertising Bureau UK. The sixth year of the annual survey, conducted alongside research agency Work, saw over 300 media agency employees from 12 agencies respond to questions around mobile advertising, with a focus on agency understanding, as well as client structures and barriers.
