Around the Net
L'Oreal's Huge Reach Relies On Content Marketing
- Red Rocket Media, Wednesday, February 12, 2014 3:48 PM
The French beauty giant has claimed that content marketing will be a central tenet for its aim of reaching one billion new customers by 2020. L’Oreal already has a strong history with content marketing; utilising its approaches long before the term that is now so common had even been invented, alexandregravel.ca notes. These included radio shows broadcast back in the late 1940s which ended up garnering around 50,000 listeners.
